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Sales legend Bill Cates uses his experience and expert knowledge to show sales professionals how to work smarter (not harder) by employing "The Four Cornerstones of Referrals" --relationship building and customer service, creating referral alliances and networks, prospecting, and targeting niche markets. Using Cates's easy-to-master referral-based selling techniques, readers:

Work less and earn more by getting existing customers to work for them generating high-quality referrals
Turn every business contact into a relationship and every relationship into a sales success story

224 pages, Paperback

First published January 4, 2004

32 people are currently reading
138 people want to read

About the author

Bill Cates

10 books7 followers

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Displaying 1 - 6 of 6 reviews
Profile Image for Arvin Rodriguez.
28 reviews3 followers
November 3, 2019
the book give you a different view on how to connect to people and get good result
Profile Image for Cara.
Author 21 books101 followers
Read
June 4, 2013
Skimmed this but never got into it. It would be great to get more referrals; don't know why I just can't seem to care right now.
Profile Image for Dave.
Author 2 books17 followers
October 19, 2015
Very smart. Bullet points are addressed...and I will be keeping my copy to refer back to......
Displaying 1 - 6 of 6 reviews

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