Dragon Spirit: How to Self-Market Your Dream

by Ron Rubin, Stuart Avery Gold

The second book in the highly acclaimed Zentrepreneur Guide® series encourages and inspires readers to realize their dreams, and offers strategies for success.If you ignore the dragon it will eat you. If you try to confront the dragon it will overpower you. If you ride the dragon you will take advantage of its might and power.—Chinese proverb Weaving together timeless philosophies with state-of-the-art insights, authors Rubin and Gold urge readers to harness the "dragon spirit" within to successfully launch their dream. With their trademark wit and passion, they address the realities of today's marketplace, and detail how to: Remove toxic blocking beliefs • Persevere with discipline • Maintain faith in the face of "dream killers" • Create a recognizable visual identity • Build buzz • Work to give back to the community • Enjoy the journey.

Author Biography: Ron Rubin bought and took charge of The Republic of Tea in 1994, a two-year-old company that had been founded by the same people who created The Banana Republic. Shortly thereafter, marketing veteran Stuart Avery Gold joined Rubin in the company's mission to create a Tea Revolution. In keeping with its whimsical identity as an independent nation, The Republic of Tea calls its employees Ministers, its customers Citizens, and its sales outlets Embassies. Ron Rubin, the "Minister of Tea," is Chairman of the Board. Stuart Avery Gold, the "Minister of Travel," is COO and the company editorial "voice." The Republic of Tea headquarters are located in Novato, California. Ron Rubin resides in Clayton, Missouri, and Stuart Avery Gold lives in Boca Raton, Florida.

Genres: Business

192 pages, Paperback

First published March 26, 2003

Reviews

[Becky Myrick]

The day before I picked up and finished this piece of garbage I watched The Lonely Island's feature-length film Popstar: Never Stop Never Stopping. In the movie's loosely defined storyline, the major conflict is over ownership of a catchphrase lyric. One of the highlights of the movie is a bit where Conner4Real's well-received feature on another artist's song is just a mash up of catchy phrases.

That's all Dragon Spirit is: a mash up of catchy phrases meant to inspire you on your journey as a Zentrepreneur. Nothing of substance here, just a collection of motivational posters hinging on cringy puns inside a pretty cover:

Chapter Two: Passion / Paint Your Passion---What Color Are Hue?
Chapter Three: Perseverance / Weathering the Daze---Reign and Shine
Chapter Five: Individuality / When to Play---Play to Win
Chapter Nine: Doing Good / Take a Stand---Be Care Full

Yup, it's full of these bad dad jokes poorly edited (page 135: "But only if your lucky." That's why you can skim it and forget it.

[J Carley]

Literally bought the book for its cover on the first day of the dragon lunar new year. It’s not bad but a tad corny with concepts I learned in my youth. Cute dragon tho and maybe better suited for a newbie.

[Rah~ri]

Just refound this book recently.
recall it was ok but never got to far into it before i lost it.
Might be good?

[Michelle]

Good book - gave lots of inspiration for getting yourself together and making it happen. It also has very practical steps.