High-Profit Selling: Win the Sale Without Compromising on Price

by Mark Hunter

In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to cutting prices, offering discounts, or making other concessions that cut into their operating margins--short-term strategies that are destructive to the long-term sustainability of their business.

High-Profit Selling helps readers understand that their sales goal shouldn't simply be to sell more, but to sell more at a higher price...and that success comes only to those focused on "profitable sales." This eye-opening book shows readers how to:

● Avoid negotiating ● Actively listen to customers ● Match the benefits of their product or service with the customer's needs and pains ● Confidently communicate value ● Successfully execute a price increase with existing customers ● Ensure prospects are serious and not shopping for price

Too many salespeople believe that a sale at any price is better than no sale at all. This powerful guide helps move readers toward a profit-centered approach that will strength en their relationships and increase their bottom line.

Genres: Business

272 pages, Paperback

First published February 14, 2012

About the author

MARK HUNTER, “The Sales Hunter,” helps individuals and companies identify better prospects and build more profitable customer relationships. An award-winning sales blogger and in-demand speaker, his clients include Samsung, Coca-Cola, American Express, and Sony. He is the author of High-Profit Selling.

Reviews

[Fons De Mey · Rating 2 out of 5]

After reading High-profit Prospecting of the same author, this book rather seems more of a stream of consciousness than a structured overview of how to boost your sales. The 4 years of additional experience that were put into High-profit Prospecting clearly show.

Admittedly, this book tries to cover more ground. You could use this as a general introduction to High-profit Prospecting, but in that case, skip the chapter on prospecting in this book.

[Enrique · Rating 4 out of 5]

I nice overview of selling at high levels

[Mike weltz · Rating 5 out of 5]

Go to essential guide to teaching anybody what's selling really is

[Armando Duarte galan · Rating 5 out of 5]

High-profit selling is a great book on the fundamentals for B2B Selling and how to avoid common mistakes like competing on price

[Faloni © · Rating 5 out of 5]

🗣🙌High-Profit Selling: Win the Sale Without Compromising on Price by Mark Hunter
https://www.goodreads.com/book/show/1...

[Brenda Ammon · Rating 4 out of 5]

Smart salesman…

I got a lot from this book. But, i feel it is more of a product and business to business sales strategy.

[Menekse Polatcan · Rating 4 out of 5]

It's really easy to read and full of practical advises. It will help me with my start-up. Especially, the part where the author says "profit is not a bad word" changed my mindset.