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Why Your Website Doesn't Work: How to Get Your Message Right, Focus Your Website, and Stop Losing Business
This book tells you 'how to get your message right, focus your website, and stop losing business' Many business owners struggle with websites that gobble up time and effort instead of filling calendars. If you’re one of them, don’t feel it’s not your fault ! Just keep reading…
You get way more than a book—you get a complete toolkit to overhaul your website and boost its effectiveness. You’ll also
The internet era fuelled a dramatic shift in marketing over a relatively short time, leaving many businesses playing catch-up and selling to the wrong people. Read how the Information Age is yesterday’s news and what you should do about the excessive digital noise damaging your business. — Measure your website effectiveness and discover where you should focus your time and money for the best results. — Learn about the 5 lies website owners tell themselves and the 2 jobs they commonly get saddled with but should avoid at all costs. — Discover the IT roles business owners should understand, so they can avoid hiring the wrong people. All these points help non-technical business owners engage the right staff to overhaul and improve your website.
“A masterful assessment on websites that convert and get business” — Suzannah Baum
The author is a well-respected consultant who started in IT before the term ‘information technology’ existed. The book is underpinned by his results from surveying thousands of websites over many years. All the tools and techniques provided have been successfully implemented with clients and you can read their case studies in Chapters 14, 15, and 16 and learn about the results they obtained.
“This book is a website version of Donald Miller's StoryBrand” — Dr Carol Sadler
“Written by an industry expert, it is clear, concise, and very straightforward… very crisp, clear language make this easily the best and most useful book on website development, website ROI and website common sense. I wish this book had been available earlier.” — Gys Hillmann
You've read this far because you know something other business owners don' making effective business websites is hard . It's time you gave yourself a break and discovered Why Your Website Doesn't Work .
You get way more than a book—you get a complete toolkit to overhaul your website and boost its effectiveness. You’ll also
The internet era fuelled a dramatic shift in marketing over a relatively short time, leaving many businesses playing catch-up and selling to the wrong people. Read how the Information Age is yesterday’s news and what you should do about the excessive digital noise damaging your business. — Measure your website effectiveness and discover where you should focus your time and money for the best results. — Learn about the 5 lies website owners tell themselves and the 2 jobs they commonly get saddled with but should avoid at all costs. — Discover the IT roles business owners should understand, so they can avoid hiring the wrong people. All these points help non-technical business owners engage the right staff to overhaul and improve your website.
“A masterful assessment on websites that convert and get business” — Suzannah Baum
The author is a well-respected consultant who started in IT before the term ‘information technology’ existed. The book is underpinned by his results from surveying thousands of websites over many years. All the tools and techniques provided have been successfully implemented with clients and you can read their case studies in Chapters 14, 15, and 16 and learn about the results they obtained.
“This book is a website version of Donald Miller's StoryBrand” — Dr Carol Sadler
“Written by an industry expert, it is clear, concise, and very straightforward… very crisp, clear language make this easily the best and most useful book on website development, website ROI and website common sense. I wish this book had been available earlier.” — Gys Hillmann
You've read this far because you know something other business owners don' making effective business websites is hard . It's time you gave yourself a break and discovered Why Your Website Doesn't Work .
198 pages, Hardcover
Published February 3, 2023
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April 3, 2023
This is an excellent book. As a non-tech business owner, the author provides just the right amount of balance between technical information that I need to know and speaking in a non-technical language that I can follow and understand.
The tools provided to accompany the book throughout are very impressive and comprehensive. Taken seriously this book could genuinely improve not just your website but your business as a whole.
Highly recommended.
The tools provided to accompany the book throughout are very impressive and comprehensive. Taken seriously this book could genuinely improve not just your website but your business as a whole.
Highly recommended.
Displaying 1 of 1 review