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353 pages, Kindle Edition
First published June 13, 2023
“We are entering an era in which employees understand they're disposable, while also understanding that the systems they work on, the systems that fuel our economy, are more opaque to those outside the corporate walls than they were in the past. The next generation of employees understands in a very different way than preceding generations that if they don't act to share information with the public about black-box systems that run on chips and data centers, the public won't get the information it needs to provide oversight to tech companies, with potentially deadly consequences. The future is likely to bring many more Frances Haugens."
- from the final chapter
When you feel fatalism, it’s a sign that someone is trying to steal your power.
The Power of One, about the Facebook whistle-blower, is a surprising exploration of how social media algorithms are destroying our world, especially on Facebook and Instagram.
I regularly rode my bike past a large bronze statue that commemorated that forced migration. When I talk about the dangers of Facebook and ethnic violence, it doesn’t feel abstract to me. I knew from a very young age that even in America we have slaughtered religious minorities because we were divided among ourselves and scared of them.
Yes, a little light Missouri Mormon Extermination Order in the midst of her story of childhood. This book is nothing like what I expected. It is a bit like a book version of that Steve Jobs graduation speech where he talks about learning calligraphy just for the joy of it. Frances has led an extraordinary life. She’s extremely bright and surely one of the smartest people in any room she enters. She’s got a lot of EQ as well, except she seems to not believe that.
It was on the debate team that I first recognized my significant interpersonal deficits. I couldn’t pick up on sarcasm and wouldn’t get the humor of my teammates’ jokes. Our coach (until the end of my sophomore year) fondly referred to me as the “absent-minded professors’ child.”
Case in point above. I will skip over the childhood section and move straight to her college experience at Olin. I’d never even heard of it, which was not around when I went off to college. It sounds like the kind of non-traditional school that would have been sweet to attend, but make the rest of your life extra boring. She then applies and is accepted into Harvard Business School, except they think she needs work experience. Somehow she ends up hired at Google, which is another tell she’s super connected and smart. Google really shapes her life in so many ways, from her first husband to her understanding of search, machine learning, and everything that came later. She attends HBS and returns to Google with her MBA.
If we intentionally hide or withhold information from people that would change the decisions they make, we are exerting power over them. That is manipulation. That is precisely what I saw Facebook do over and over again. Not just withholding information, but actively denying the truth when people brought up concerns.
Prior to Facebook, she works at Yelp and Pinterest and has to not work for a time due to complications of celiac disease. She starts Facebook and quickly learns it is a total shitshow, with like 25 people in the integrity section as a response to the Cambridge Analytica scandal, but Facebook doesn’t really want to chase conspiracy pushers and bots off Facebook because it will shrink the user base and hence ad revenue. She doesn’t exactly say this but it is clear. During one fun day, her group maps out the horrifying constellation of dangerous shit that could happen in the 2020 election and then can only take on the top 5 or 10 (can’t recall which number it was but there were about 50 dire emergencies to choose from). Then Covid happens.
It’s easy to look at this outcome and see grounds for nihilism. All of those women put in countless hours and took real risks to themselves and to their children, and you could say it was all for nothing; the program was going to end anyhow. But the women who watched Operation Alert’s demise thought that their actions had percolated up to the upper branches of government. Regardless of the reality, what they saw was that when they came together, when they took a stand against role-playing national Armageddon and against the suicidal jingoism that created it, the drills ended. Their sense of accomplishment—even if illusory—pushed them to do more. The women who led the Operation Alert protests went on to become pivotal leaders in the antinuclear movement and played a critical role in passing the Limited Nuclear Test Ban Treaty in 1963. Nuclear testing may sound innocuous, but a report from the US States National Cancer Institute quantified that the radiation from atmospheric nuclear bomb tests in Nevada from 1951 to 1962 exposed millions of American children to 50 to 160 rads of radiation.
The above selection is from early in the book when the author takes a class at Wellesley. It is clear she feels that any conscientious person with her knowledge would have blown a whistle but for the burnout and moral injury they had endured. In my view, no one had the ability to understand the data as well as she did, nor the ability to understand the horrors of what could happen as a result. And that is the surprise of this book. It is very well written. She takes a mysterious area of technology and makes it easy to digest and understand why Meta is disgusting. I thought I knew a lot about tech but this really added to my knowledge base on the intersection between algorithms and public policy. Is there wealth and privilege? Sure, and that no doubt made it easier to come forward, but this is still a remarkable story. I’ve read the WSJ reporter’s book as well and the two don’t compare. This is the one to read.