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The Digital Business Start-Up Workbook: The Ultimate Step-by-Step Guide to Succeeding Online from Start-up to Exit
How do I know if my idea will work?
How do I decide on the business model?
How do I find my audience? Your digital business start-up journey begins here. From the bestselling author of The Small Business Start-up Workbook , Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business. Learn how • Assess whether your business idea will work online/digitally
• Choose the right business model for your proposition and avoid wasting time
• Assess demand, viability and uncover untapped needs and gaps in the market
• Build a usable, engaging website and mobile app
• Create a buzz using social networking
• Drive high quality traffic to your site and convert visitors into paying customers
• Use search engine optimization (SEO) and marketing (SEM) tools effectively
• Raise finance and protect your business
• Build and maintain a strong brand
• Recruit and retain a strong team
• Sell the business or find a suitable successor.
Reviews for the “If you want advice on starting your own internet business, don’t ask me, read this book instead. It is more up-to-date and costs far less than a good lunch.” Nick Jenkins, Founder of Moonpig.com
“This book excels in providing practical guidance on how to create a successful digital business which exceeds customer expectations and keeps customers happy each step of the way.” Scott Weavers-Wright, CEO of Kiddicare.com, and MD of Morrison.com (non-food)
“If you read just one book on digital business, make it this one... It is inspirational, informative and interactive in equal measure. Highly recommended!” Rowan Gormley, Founder and CEO of NakedWines.com “Interspersed with inspiring and useful stories from successful entrepreneurs, this book can help aspiring business owners through a step-by-step process of refining their start-up ideas and building a solid business.” Elizabeth Varley, Founder and CEO of TechHub
How do I decide on the business model?
How do I find my audience? Your digital business start-up journey begins here. From the bestselling author of The Small Business Start-up Workbook , Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business. Learn how • Assess whether your business idea will work online/digitally
• Choose the right business model for your proposition and avoid wasting time
• Assess demand, viability and uncover untapped needs and gaps in the market
• Build a usable, engaging website and mobile app
• Create a buzz using social networking
• Drive high quality traffic to your site and convert visitors into paying customers
• Use search engine optimization (SEO) and marketing (SEM) tools effectively
• Raise finance and protect your business
• Build and maintain a strong brand
• Recruit and retain a strong team
• Sell the business or find a suitable successor.
Reviews for the “If you want advice on starting your own internet business, don’t ask me, read this book instead. It is more up-to-date and costs far less than a good lunch.” Nick Jenkins, Founder of Moonpig.com
“This book excels in providing practical guidance on how to create a successful digital business which exceeds customer expectations and keeps customers happy each step of the way.” Scott Weavers-Wright, CEO of Kiddicare.com, and MD of Morrison.com (non-food)
“If you read just one book on digital business, make it this one... It is inspirational, informative and interactive in equal measure. Highly recommended!” Rowan Gormley, Founder and CEO of NakedWines.com “Interspersed with inspiring and useful stories from successful entrepreneurs, this book can help aspiring business owners through a step-by-step process of refining their start-up ideas and building a solid business.” Elizabeth Varley, Founder and CEO of TechHub
300 pages, Paperback
First published April 4, 2012
8 people are currently reading
58 people want to read
About the author
Cheryl Rickman
28 books10 followersCheryl Rickman is a Sunday Times best-selling author and ghostwriter of 25 self-help, wellbeing and business books and a qualified Positive Psychology Practitioner.
After her parents' lives were cut short, Cheryl Rickman decided to devote her life to helping others make the most of theirs, through the books she writes and the workshops she creates.
She specialises in writing empowering, practical books to help people fret less and flourish more and is a Wellbeing Ambassador for the Network of Wellbeing. Her first self-help book, The Flourish Handbook, was published in 2013.
Books due for publication in 2021 include: Navigating Loneliness: How to connect with yourself and others (a mental health handbook) Foreword by Terry Waite (May 2021), May You Be Well: Everyday Good Vibes for the Spiritual (June 2021) and You Are Enough: Embrace Your Flaws and Be Happy Being You (September 2021)
Her most recent books include: The Happiness Bible, The Little Book of Resilience, The Little Book of Serenity and Be More Wonder Woman.
Having qualified with a Certificate in Applied Positive Psychology in 2016, Cheryl also runs wellbeing retreats and delivers workshops on acceptance, balance and compassion, The ABC of Flourishing™ across the country.
As well as writing books, Cheryl also writes features for a variety of publications including Psychologies and Breathe magazine.
Cheryl wrote her first book, The Small Business Start-Up Workbook, in 2005, which has a Foreword by Dame Anita Roddick and reached the number one spot on Amazon. Since then she's ghostwritten 12 books for business leaders, psychologists and wellbeing experts, as well as penning 13 books of her own.
Her first book for children was published in 2017 after a successful Kickstarter crowdfunding project. Called YES YOU CAN, the book shows kids that all toys, colours, clothes & hobbies are for all children by shining a light on gender stereotypes in a child-friendly way. The book also encourages children to find their spark, do what they love and be proud to be themselves.
Cheryl lives with her partner, James, daughter and two dogs in a country cottage in Hampshire, UK. She is an unashamed tree-hugger and nature-lover, has an overflowing book shelf and her favourite colour is rainbow. She adores pizza and the smell of playdoh, but is not a fan of mushrooms or spiders.
You can find out more at www.CherylRickman.co.uk
After her parents' lives were cut short, Cheryl Rickman decided to devote her life to helping others make the most of theirs, through the books she writes and the workshops she creates.
She specialises in writing empowering, practical books to help people fret less and flourish more and is a Wellbeing Ambassador for the Network of Wellbeing. Her first self-help book, The Flourish Handbook, was published in 2013.
Books due for publication in 2021 include: Navigating Loneliness: How to connect with yourself and others (a mental health handbook) Foreword by Terry Waite (May 2021), May You Be Well: Everyday Good Vibes for the Spiritual (June 2021) and You Are Enough: Embrace Your Flaws and Be Happy Being You (September 2021)
Her most recent books include: The Happiness Bible, The Little Book of Resilience, The Little Book of Serenity and Be More Wonder Woman.
Having qualified with a Certificate in Applied Positive Psychology in 2016, Cheryl also runs wellbeing retreats and delivers workshops on acceptance, balance and compassion, The ABC of Flourishing™ across the country.
As well as writing books, Cheryl also writes features for a variety of publications including Psychologies and Breathe magazine.
Cheryl wrote her first book, The Small Business Start-Up Workbook, in 2005, which has a Foreword by Dame Anita Roddick and reached the number one spot on Amazon. Since then she's ghostwritten 12 books for business leaders, psychologists and wellbeing experts, as well as penning 13 books of her own.
Her first book for children was published in 2017 after a successful Kickstarter crowdfunding project. Called YES YOU CAN, the book shows kids that all toys, colours, clothes & hobbies are for all children by shining a light on gender stereotypes in a child-friendly way. The book also encourages children to find their spark, do what they love and be proud to be themselves.
Cheryl lives with her partner, James, daughter and two dogs in a country cottage in Hampshire, UK. She is an unashamed tree-hugger and nature-lover, has an overflowing book shelf and her favourite colour is rainbow. She adores pizza and the smell of playdoh, but is not a fan of mushrooms or spiders.
You can find out more at www.CherylRickman.co.uk
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Displaying 1 - 3 of 3 reviews
December 28, 2014
This book would be useful for anyone contemplating starting an online business, particularly in terms of understanding the match between the type of business planned and the business model(s) that would be most suitable. Rickman is a little light on the details of build and implementation, particularly back-end site functionality. Perhaps that depends too much on the choice of web host, or would be the subject of another book in its own right.
September 3, 2021
I'm going to get the obvious negative out the way first: this is an old book, and as such, some information is going to be ineffective or outright obsolete.
However, the reason I didn't mark it down much as a consequence, is because circumventing those outdated references requires nothing more than using a bit of common sense. And by 'common sense', I mean simple decision-making: simple enough, that if you can't come up with an alternative to using Friendfeed, then perhaps you ought to reconsider starting a business.
I recently read 'Business Start Up 2019/20' by Sara Williams, and I found this book to be a most useful partner to it; where the former covered business in general, the latter delved much deeper into the online scope. This book is an easy read, and contains no attempt to overrun you with jargon. It reflects on the experiences other entrepreneurs that run successful businesses such as Naked Wines and Moonpig, among others; and backs up the information it provides by quoting honest accounts of how aforementioned entrepreneurs have failed, where they've succeeded, and what they advise.
A lot of books of this nature make it so that by the end, the reader can hardly see the wood for the trees; but the layout of this book, and the checklist at the end, are especially useful for allowing overwhelmed readers to appreciate an overall view, and plan their next step.
Even given the negative I mentioned at the beginning, I'd still highly recommend this book to anyone wishing to start an online venture, since you'll undoubtedly find valuable information, and perhaps even some nuggets of gold.
However, the reason I didn't mark it down much as a consequence, is because circumventing those outdated references requires nothing more than using a bit of common sense. And by 'common sense', I mean simple decision-making: simple enough, that if you can't come up with an alternative to using Friendfeed, then perhaps you ought to reconsider starting a business.
I recently read 'Business Start Up 2019/20' by Sara Williams, and I found this book to be a most useful partner to it; where the former covered business in general, the latter delved much deeper into the online scope. This book is an easy read, and contains no attempt to overrun you with jargon. It reflects on the experiences other entrepreneurs that run successful businesses such as Naked Wines and Moonpig, among others; and backs up the information it provides by quoting honest accounts of how aforementioned entrepreneurs have failed, where they've succeeded, and what they advise.
A lot of books of this nature make it so that by the end, the reader can hardly see the wood for the trees; but the layout of this book, and the checklist at the end, are especially useful for allowing overwhelmed readers to appreciate an overall view, and plan their next step.
Even given the negative I mentioned at the beginning, I'd still highly recommend this book to anyone wishing to start an online venture, since you'll undoubtedly find valuable information, and perhaps even some nuggets of gold.
July 28, 2018
كتاب ممتاز لكل شخص مهتم ببناء بزنس الكتروني.. يعطيك الاساسيات و بعض المداخل في العالم التقني و انماط البزنس الالكتروني او التقني.. حتى لو كنت بعيد عن هذا المجال.. انصح فيه
Displaying 1 - 3 of 3 reviews