There's something eery about this. As is with most things to do around Virginia Postrel and "Reason". However, lots of drilled-down, complex thoughts here. As if a right-winger would try to get Ed Freeman's model of "stakeholder capitalism" - if you can accept for arguments' sake the notion of social-darwinism that is hanging in here.
What you get is an indeed "dynamic" (cf Postrel) understanding of economics, something beyond the mechanical mainstream WSJ-stuff, pointing to the ecological dimension of economy. I'd be interested what the guy is doing today... (he wrote that in 1992, so it's interesting to read all the industry stories before anything like CSR hit).