You, Inc: Build It, Brand It, Be It

by Jim Randel

Once upon a time, people got a job, worked hard, and strived toward continuing promotions and higher pay. That time has long past. Today, there are no assurances in the workplace. As a result, every individual must think of himself/herself as a brand-as a business entity that must be developed, marketed, and promoted. The only safety net that any of us have is our own "book" of talents, contacts, and experiences. YOU, INC. is a manual for developing that unique brand that is YOU. Accessing strategies and advice from successful people in all walks of life, award-winning author, Jim Randel, has outlined the process to take you from where you are ... to where you want to be!

112 pages, Paperback

First published April 3, 2012

About the author

Jim Randel, a graduate of the Columbia University College and Law School, has made his living as an entrepreneur. During his 30-year career, Jim has been the lead investor in many real estate and business deals. He has been a guest speaker at Harvard and NYU Business Schools, annual conventions for national organizations, and investor sessions in every large city in the United States. He has also appeared on numerous networks as an expert on investing. Recent engagements include ABC, CBS, Fox, Fox Business and BetterTV.com.

Throughout his career, Jim's passion has been to teach and write. His first book, The Real Estate Game (CCH), was published in 1986 and received national recognition from investors and critics. From 1988 to 1990 he was a daily commentator on the Financial News Network (now CNBC). In 2006 he wrote Confessions of a Real Estate Entrepreneur (McGraw-Hill) which reached #1 in several Amazon categories.

In 2008 Jim founded Rand Media Co, which, under the imprint The Skinny On™, publishes a revolutionary line of illustrated non-fiction books.

The first book in this series, The Skinny on the Housing Crisis, was awarded First Prize in the prestigious Robert Bruss Real Estate Book competition sponsored by NAREE, a group of 600 journalists who cover business and finance. This was quickly followed by 8 more titles: The Skinny on Willpower, The Skinny on Credit Cards, The Skinny on Success, The Skinny on Real Estate Investing, The Skinny on Direct Sales (also available in Spanish as The Skinny on Venta Directa), The Skinny on Time Management, The Skinny on the Art of Persuasion, and the newest in the series, The Skinny on Networking.

Jim lives and works in Westport, Connecticut with his wife Carol. They have four grown children and two grandchildren.

For more information about the Skinny on series, go to: www.TheSkinnyOn.com.