Launch( An Internet Millionaire's Secret Formula to Sell Almost Anything Online Build a Business You Love and Live the Life) <> Paperback <> JeffWalker <> MorganJamesPublishing
The book claims to reveal a secret formula for selling “any product” on the Internet, presumably involving online engagement and promotion. Yet a third of the way in, I still hadn’t encountered any concrete explanation of what this technique actually entails. The author only repeats how powerful and almost magical it is, without substance. At that point, I stopped reading.
While there are still some solid ideas I will use for my next product launch, I found this hard to relate to physical products. If you’re launching online content, this is a must read, as most of the case studies involve this type of product. I’m still looking for my holy grail for selling physical products.