Launch( An Internet Millionaire's Secret Formula to Sell Almost Anything Online Build a Business You Love and Live the Life) <> Paperback <> JeffWalker <> MorganJamesPublishing
The book claims to reveal a secret formula for selling “any product” on the Internet, presumably involving online engagement and promotion. Yet a third of the way in, I still hadn’t encountered any concrete explanation of what this technique actually entails. The author only repeats how powerful and almost magical it is, without substance. At that point, I stopped reading.
While there are still some solid ideas I will use for my next product launch, I found this hard to relate to physical products. If you’re launching online content, this is a must read, as most of the case studies involve this type of product. I’m still looking for my holy grail for selling physical products.
Easy and inspiring read. Read it twice. Marked it up the first time, skimmed it the second, especially the highlighted copy. Launch provides some actionable steps you can take whether you're an established business owner or just starting out. This is not a get quick rich promise book, it clearly outlines the work necessary to implement the strategy but in a way that is motivating.