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Catering Management
An essential, up-to-date guide for catering students and professionals, Catering Management , Fourth Edition , covers all aspects of the business, (operations, sales and marketing to food and beverage service, menu planning and design, pricing, equipment, staff training, and more). The new edition is completely revised with information on sustainable and green catering practices, digital menu and proposal design, new catering industry software, and the expansion of the event market. State-of-the art marketing strategies, including social networking, web promotion, and on-demand proposal development, are also covered.
272 pages, Hardcover
First published May 4, 2000
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Displaying 1 - 2 of 2 reviews
May 12, 2020
La verdad me encanto como explico todo
December 4, 2007
No tricks of the trade, just straight forward info. Reads like a textbook, no personality.
Displaying 1 - 2 of 2 reviews