Big Data Analytics: Turning Big Data into Big Money

by Frank J. Ohlhorst

Unique insights to implement big data analytics and reap big returns to your bottom line Focusing on the business and financial value of big data analytics, respected technology journalist Frank J. Ohlhorst shares his insights on the newly emerging field of big data analytics in Big Data Analytics . This breakthrough book demonstrates the importance of analytics, defines the processes, highlights the tangible and intangible values and discusses how you can turn a business liability into actionable material that can be used to redefine markets, improve profits and identify new business opportunities. Once the domain of large on-line retailers such as eBay and Amazon, big data is now accessible by businesses of all sizes and across industries. From how to mine the data your company collects, to the data that is available on the outside, Big Data Analytics shows how you can leverage big data into a key component in your business's growth strategy.

176 pages, Hardcover

First published January 1, 2012

Reviews

[Wes · Rating 3 out of 5]

required reading for class

I did find this book to be informative in many ways and do not regret my time spent reading it.

[Mills College Library]

658.472 O379 2013

[Theodore Kinni · Rating 3 out of 5]

It's a good primer to Big Data, even though it's on the dry, techy side