Predictive Business Analytics: Forward Looking Capabilities to Improve Business Performance

by Lawrence Maisel

Discover the breakthrough tool your company can use to make winning decisionsThis forward-thinking book addresses the emergence of predictive business analytics, how it can help redefine the way your organization operates, and many of the misconceptions that impede the adoption of this new management capability. Filled with case examples, "Predictive Business Analytics" defines ways in which specific industries have applied these techniques and tools and how predictive business analytics can complement other financial applications such as budgeting, forecasting, and performance reporting.Examines how predictive business analytics can help your organization understand its various drivers of performance, their relationship to future outcomes, and improve managerial decision-makingLooks at how to develop new insights and understand business performance based on extensive use of data, statistical and quantitative analysis, and explanatory and predictive modelingWritten for senior financial professionals, as well as general and divisional senior management

Visionary and effective, "Predictive Business Analytics" reveals how you can use your business's skills, technologies, tools, and processes for continuous analysis of past business performance to gain forward-looking insight and drive business decisions and actions.

272 pages, Hardcover

First published October 9, 2012

Reviews

[Jordan · Rating 4 out of 5]

Top book if you are into analytics (like I am) as it promotes the importance of this into decision-making as much as instincts, intuition and experience.

That being said, I do feel in an increasingly data-rich world, managers/CFOs of the future will need to start taking heed of this. So really it should be worth a read for all.

[Gary Cokins · Rating 5 out of 5]

This message may be interpreted as self-serving. I am a co-author of this book. But I do request you examine reviews of the book to read what others think about this book. Thanks.