This book had been sitting in my To Read pile for a while and I'm glad that i finally got to it. It reminds me of Donald Norman's Psychology of Everyday Things (newer editions being called Design of Everyday Things). Reiss discusses usability both in the virtual world and the real world, which is useful both because the principles of good web design are not that different from good design of physical objects and also because there are many cases of things people do that span the two (for example, shopping at a store which also has a web site). This is a very readable, entertaining, book which weaves stories of his experiences with both bad and good usability, with actionable advice to help you understand both general principles of usability and specific guideline to employ when designing interfaces. The humorous stories of the effects of poor design will help you to remember what not to do, and the simplicity of the examples of good design will inspire you to aim higher in your projects.
This book is especially worth a read if you are building software applications or services that have both a software and concrete component.