International Marketing

by Michael R. Czinkota

INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world!

Genres: Textbooks

720 pages, Paperback

First published December 1, 1990

About the author

Michael R. Czinkota (born 1951) is an American organizational theorist and Professor at the McDonough School of Business at Georgetown University.

Czinkota is the former Deputy Assistant Secretary of Commerce in the United States Department of Commerce (1987-1989) and a former head of U.S. delegation for Organisation for Economic Co-operation and Development (OECD) Industry Committee in Paris (1987-1989). From 1986-1987, Czinkota was a Senior Advisor for Export Controls in the U.S. Department of Commerce. Czinkota was awarded the Significant Contribution to Global Marketing award from the American Marketing Association in 2007.[1]

He is a prolific author and has written for newspapers such as The Washington Times, The Korea Times, Japan Today, Ovi Magazine, and Handelsblatt. Czinkota also writes articles for journals and scholarly publications.

Reviews

[Nate Even · Rating 4 out of 5]

Very good book, I rented, should buy for future use for all thinks related to Marketing. ie. formulating global marketing plans around the 4Ps.