The founders of Leadership 2000, an international leadership development corporation whose clients include DuPont, IBM, 3M, and Sony, show how business professionals and organizations can adopt a new design for living in a dynamically changing world through new ways of creative thinking. 19 graphics.
an author, speaker, consultant, and general systems scientist with a broad and varied background in communications, business, education, and government.
Understanding how nature's method of change works requires a different kind of thinking. Individuals engaged in the creative process encounter exactly the same kind of vacillation between disorder and order that occur in cells and other natural systems.
This book helped me understand the social behaviors and thinking involved in business that will promotes innovative creativity or that which resticts ideas and grips to status quo.
For those of you that -like me, where reading so as to find more information about the creativity test that they designed for NASA, there isn't much information about it besides what you have heard at Land's TED talk. But what this book does offer, is a timeless (this stuff does not get dated at all) and detailed guide as to how to rekindle that inner creativity and try new things as a business or as a person.