Competing on Excellence: Healthcare Strategies for a Consumer-Driven Market

by Alan M. Zuckerman

In today's consumer-driven marketplace, healthcare organizations gain market share by demonstrating excellence in clinical outcomes and customer service. Growing numbers of healthcare institutions are striving for and achieving ratings like top 100, five-star, magnet hospitals, and the 100 best places to work in America. Competing on Healthcare Strategies for a Consumer-Driven Market, is an executive guide to creating a best-in-class healthcare organization. Authors Alan Zuckerman and Russ Coile discuss market principles, development programs, and business strategies that will make clinical programs successful. Learn how top provider organizations nurture cultures of excellence, provide world-class service, and develop winning relationships with physicians. This book will give you the ideas and inspiration you need to bring your organization to a new level of excellence.

Paperback

First published January 1, 2004