Loy Machedo’s Book Review – The Sales Bible by Jeffrey Gitomer
Check this out. I found it so bloody hilarious!
According to Wikipedia:
Jeffrey Gitomer the author of Multi-Million Sold Books gained notoriety in November, 2003 for being the first passenger ever to be banned from US Airways. The airline cited chronic, unreasonable complaints, numerous confrontations with employees, and verbal abuse that allegedly brought employees to tears. In an interview, Gitomer described himself as a demanding, but not abusive, customer and cited only one time that he made an employee cry, several years prior. In October 2004, Gitomer was quietly reinstated as a customer and passenger, having learned from the experience and documenting the positive outcome. All his frequent-flyer miles were restored.
I mean this is one guy who is capable of such a feat!
Now that I have grabbed your attention as to the controversial side of Mr. Gitomer, let me share with you few more tit-bits about him.
• The Charlotte Observer describes him as "...a college drop-out who has built a sales training empire
• He has written nine books, including New York Times best sellers, The Sales Bible and The Little Gold Book of YES! Attitude.
• His most successful title, The Little Red Book of Selling, has sold more than three million copies worldwide and has been translated into 14 languages.
• All Gitomer's titles have reached #1 on Amazon.com, and collectively his books have appeared on major best-seller lists nationwide more than 750 times.
• On September 16, 2006, four of Gitomer's titles appeared simultaneously on The Wall Street Journal best seller lists, the only business author to achieve this in the Journal's history.
• He also publishes Sales Caffeine, a weekly, multi-media e-zine (online magazine), which is distributed internationally to 250,000 subscribers.
Now that you know who Mr. Gitomer is, let us review the book by itself – The Sales Bible.
There are 12 Chapters namely:
1. The Rules. The Secrets. The Fun.
2. Preparing to WOW! the Prospect
3. Please Allow Me to Introduce Myself
4. Making a Great Presentation
5. Objections, Closing and Follow-up. Getting to YES!
6. Woes and Foes
7. All Hail the King... Customer
8. Spreading the Gospel
9. Networking... Success by Association(s)
10. Prophets and Profits
11. Up Your Income!
12. Can I Get an Amen?
So what is so great about this book?
The Brilliance of this man is, unlike Zig Ziglar & Tom Hopkins, he does not give you canned answers or one-size-fits-all closes that you can adapt and adopt into your sales conversations. Rather he comes out with a deeper understanding and education focused towards his readers on the common sense and common grounds of Relationship building. His approach in every aspect of the sale starts with the ‘Hello’. And does not end even after the sale is done with.
Guess what – It never ends.
What I loved best about this book:
It has it all – the A to Z of Selling Secrets – from the dreaded Cold Calls, to Objection Handling, to the Price versus Value Focus, to Networking! He baptized this book as the Sales Bible and and I can tell you without a doubt, it is truly a Must Have Book for anyone – Any person working in any level of any organization – because in the end, we are all but Sales People selling something or another.
What I didn’t like about the book?
Surprisingly – Nothing! I loved the book to bits!
Overall Comments:
When I was 21 years old, I was accidentally shown a video of Jeffrey Gitomer Speaking to a Group of People. It was love at first sight! (And no, I am not gay. Neither do I have any issue with anyone who is). I was so blown away by his performance and his content – that I wrote down on my wish list, that one day I would buy it. (One day because I was a poor lad).
Fast forward 15 years since that day – Today I have the entire collection of Jeffrey Gitomer. It cost me quite a bit – But this is the investment I believe I made in myself.
That is how much I love and adore this man – for his sincerity, his honesty and the wisdom by which he blesses people around the world.
So like so many other books of his - The Sales Bible is yet another collectors item you must have. I consider this as among the Top 50 Books in the world you must have.
Overall Rating –
Go ahead and do yourself a favor – Buy this book today!
10 out of 10!
Loy Machedo
loymachedo.com