It!: Nine Secrets of the Rich and Famous That Will Take You to the Top

by Paula Froelich

Understanding the workings of fame can be useful in any occupation, as demonstrated in a complete guide to the importance and usage of attitude, timing, and look, principles illustrated with stories about actual celebrities.

Genres: Nonfiction, Self Help

256 pages, Hardcover

Published April 20, 2005

About the author

Paula Froelich is the New York Times best-selling author of the debut novel, “Mercury In Retrograde.” She is best known in New York for being the deputy editor of the New York Post’s gossip column, Page Six, where she worked for ten years until June, 2009. She was also a correspondent for “Entertainment Tonight” and “The Insider” from 2002 to 2006 and has appeared as a guest on “The View,” “Real Time With Bill Maher,” “Today,” “Good Morning America,” “The Early Show,” “Entertainment Tonight,” Extra,” “The Joy Behar Show,” “Issues with Jane Velez-Mitchell” and “The Howard Stern Show.” Before The New York Post, Paula was a financial reporter, covering interest rate swaps and over the counter derivatives for Dow Jones Newswires and Institutional Investor. She currently freelances for Playboy, the New York Observer, and Modern Luxury Magazine.

Reviews

[Jenn]

There is not enough substance or good advice in this book to take anyone to the top. Lame.

[Annie ⚜️]

Free audiobook listen. Some of the references were dated and funny to hear some of them. I don't know why I listened to this but oh well.

[Stacey James]

An outdated book. Not sure why I checked it out. A waste of time. Good for background noise only.

[Kelly]

Listened to the audio version. In two years of a master’s program in media communication, I didn’t learn as much about working with the press as I did reading this short and sweet book. A must for aspiring PR people or those who can’t afford PR people - yet.

[Jody Curtis]

No there there.

[C]

Sometimes repetitive, but never boring-I actually enjoyed this audiobook! I felt like a totally shallow cheeseball for downloading it but my other book on tape expired and I just wanted something that was short and sweet to listen to and picked it impulsively. I thought the questions to ask a PR agent could be used to interview lots of assistants or agents-such as literary agents and found that part extremely helpful-although it's more towards the end-you have to get through some very basic stuff to get there first but there are so many celebrity references that it's not painful to listen to the silly parts.

The narrator sounded just like Ellen Degeneres too so that was kinda weird and funny.

[Alana Benjamin]

This is definitely the book that Kris Jenner read as gospel and assigned to her girls as required reading.

This book is really dated. It was published 11 years ago with examples dating 1999/2000. Some of the references probably would mean nothing to anyone born after 1988.

It does give good broad tips and advice on how to increase your profile/visibility as well as how PR works. However, I feel like this advice could be obtained from some more recent and more detailed self help book.

It is also enjoyable to compare some of the references to where they are in the scheme of things today, like Donald Trump etc.

It is a really quick read. I put the book down after Chapter 3 for months but I finished the last 6 chapters in two nights. Overall, I would skip it.

[Jen Jenson]

It was ok. I didn't completely hate it, but I didn't love it either. I felt it had some good points, and some that were a bit overboard. But it was well presented and flowed well.

(Actually finished 10 January 2014)

[Natalya | TheIslandReader]

Stars are not born, they are made.

This book is a great book that provides valuable tips for anyone that wants to make it to the top.

Read the rest of my review here:
http://marieslist.com/review-it-nine-...

[Paula Froelich]

well, i wrote it!

[Teressa]

A funny book, but not very applicable to non-Hollywood folks.

[Major Doug]

Listening to this book: very shallow; however, had some good techniques for getting through to people.

[Rick]

This was "Crush It!" before Gary Vaynerchuk added the "Crush" of social media.

[P Freeman]

The inside stories about celebrities are the only good things in this book. Most of the advice is common sense, like take a shower.

[Lisa Giesler]

Great book! recommended it twice, bought one for a friend!

[Jennifer furey]

this one was on audio....It was a eye opener how people really are..

[Kylie Simao]

such a great book for getting motivated to do well in life and business