John F. Kennedy said of Winston Churchill, "He mobilized the English language and sent it into battle." With "The Lost Art of the Great Speech", Author Richard Dowis has written the strategy for the entire war. This book delivers much more content than one can digest at one or even two readings. You can tell that Dowis believes that speech has the power to change the world. This must have been forged in his earlier days when writing for marketing and public relations.
He certainly does not hold back on valuable content. The book is populated with checklists, helpful quotes, copious examples and historic speeches made relevant through the author's analysis. This last feature was a bit draggy for me proving that it is impossible to please everyone in speech or in a book. Nevertheless, there is amazing material here told with passion. Dowis shares long helpful tracts and quick bon mots:
- Self confidence is essential
- A good speech relies on anecdotes and human-interest examples to carry its message
- A strong speech or presentation entertains, informs and inspires
It should be noted that "speech" is synonymous with "presentation" within the book. That is why I recommend it for anyone in business. You will find application for every manner of presentation whether it be at a conference, sales pitch, or employee town hall. I have spoken at over 115 events in more than 20 countries and I always learn something new each time. I expect this book will become a much thumbed reference guide as I strive to entertain, inform and inspire audiences.