If you've ever enjoyed a bottle of Veuve Clicquot champagne, or seen it in a wine shop, you may have noticed the distinctive yellow coloring on the label. Tilar J. Mazzeo has incorporated that shade into the cover of her fascinating, narrative non-fiction book THE WIDOW CLICQUOT: THE STORY OF A CHAMPAGNE EMPIRE AND THE WOMAN WHO RULED IT. For those of us who aren't French-fluent, "veuve" is French for "widow". Throughout, the author pulls out the few facts that are available about the woman who essentially founded and built the champagne company that has worldwide name recognition and appeal.
Barbe-Nicole Ponsardin, the daughter of wealthy textile factory owner and politician, was a teenager during the beginning of the French Revolution, attending the same convent school as Mary, Queen of Scots. As the Revolution took hold and the peasantry overran the aristocracy and religious elite, Barbe-Nicole's father understood that in order to keep his business and his life, his family would need to outwardly embrace the republican spirit. In fact, he aligned himself with one of the most radical groups. Before the revolution, her father had personally hosted King Louis and Marie Antoinette, and had supported the monarchy stridently. Despite his outward republicanism, he still maintained a private hope that the monarchy would be restored. He and his entire family were devout Catholics, and still kept the rites of the religion, despite the fact that religion was outlawed during and after the Revolution. It was this dichotomy between the public and private that seemed to have influenced Barbe-Nicole throughout the rest of her life.
Instead of being married off to a member of the French royalty, as her father might have dreamed, Barbe-Nicole was instead married to Francois Clicquot, a member of the upper class. His family had a small wine business, but was mostly in the wool trade. Francois was a dreamer, who had lots of high ambitions but not necessarily the talent or dedication to make those dreams a reality. He was also prone to deep depression and extreme moodiness. Although the author never comes out and says it explicitly, I suspect that in today's mental health community he might have qualified for a diagnosis of bipolar disorder. One of Francois' biggest dreams was to focus the family business entirely into the wine industry. In contrast to the traditional roles of women, he seemed to encourage Barbe-Nicole to join him in developing this business, and shared a lot of his knowledge of wine with her.
Francois spent a lot of their marriage on the road, attempting to sell wines that other people made, going across Europe. However, he was not particularly successful. Six years into their marriage, and with a young daughter to care for, Francois suddenly became very despondent and ill. When he died not long after, the official reports attributed it to typhoid. However, other reports suggest that he may have taken his own life from being overcome by the stress and hardship of a struggling business.
At 27 years of age, with some outside support, this single mother decided to take the helm of her husband's business. She hired a salesman who had experience in wine, and through much time and effort he was able to make inroads with wealthy families around Europe and into Russia. Over time, and not without struggles from political struggles and wars affecting supply, Veuve Clicquot was able to grow this meager family wine business into an internationally recognized and desired champagne brand.
However, despite Barbe-Nicole's "strong, independent woman" facade to other, with her family she was much more traditional. In fact, she never encouraged her own daughter to pursue the business and instead married her off to a titled noble. Her daughter went on to enjoy a life of pampered domesticity typical of females in that era. In many areas, Barbe-Nicole deferred to men in her life for business and personal decisions. It's interesting to think about the fact that, although she was widowed at a young age, she never remarried. She preferred to maintain control of her fortune to the extent that she was able in society. This dichotomy is reminiscent of her father's ease of maintaining separate public and private personas.
The author does a great job at weaving together the few details that are known for sure about Barbe-Nicole Clicquot Ponsardin. In the "Afterward", she talks a bit about the difficulties of researching a woman who, despite her notoriety and prestige, was not well recorded in the annals of history. The extent of research and hypothesizing involved in THE WIDOW CLICQUOT is quite extraordinary, especially since she tells a story not only of Barbe-Nicole's life, but really the history of the Champagne industry and France in general.
THE WIDOW CLICQUOT: THE STORY OF A CHAMPAGNE EMPIRE AND THE WOMAN WHO RULED IT is not only a book for people who enjoy a glass of bubbly now and then, and want to learn more about it. It's for those interested in the wine industry, especially in historical France. It's also for those who want to learn about a powerful, independent, and ultimately enigmatic woman in an era when women were seen and not heard. I highly recommend you tuck into this book with a glass of some sparkling wine next to you - Veuve Clicquot especially!