'Service America!' is a must read for executives, entrepreneurs, and management at all levels of every sort of business. Learn to make the most of the daily thousands of 'moments of truth, ' the critical contact points between your company and your customers.
Dr. Karl Albrecht is an executive management consultant, coach, futurist, lecturer, and author of more than 20 books on professional achievement, organizational performance, and business strategy. He is listed as one of the Top 100 Thought Leaders in business on the topic of leadership.
He is a recognized expert on cognitive styles and the development of advanced thinking skills. His books Social Intelligence: The New Science of Success; Practical Intelligence: The Art and Science of Common Sense; and his Mindex Thinking Style Profile are used in business and education.
The Mensa society presented him with its lifetime achievement award, for significant contributions by a member to the understanding of intelligence.
Originally a physicist, and having served as a military intelligence officer and business executive, he now consults, lectures, and writes about whatever he thinks would be fun.
Given to me by my company, this is one of those books that is trying to get people to understand and change their understanding of their customers. All I can say is; if manager doesn't understand their customer and what their employee should do... then he or she needs to read this!!! It may be too late if that's the case.