APPS PARA DISPOSITIVOS MOVILES: CASOS DE ESTUDIO. EL PRECIO ES EN DOLARES.

by Julius Wiedemann

Esta guía se centra en algo imprescindible para cualquier marca que pretenda ser líder en el la movilidad. Desde aplicaciones para dispositivos móviles, como teléfonos y tabletas, hasta sitios web móviles, el libro incluye más de 80 historias de cómo ha irrumpido cada uno en el mercado más novedoso de internet, dond e los usuarios están conectados 24 horas siete días por semana. Los cinco capítulos —Juegos, Comercio móvil, Promocionales, Redes sociales, Utilidades— incluyen Angry Birds, Jamie's 20 Minute Meals, Stephen Fry's myFry app, Flipboard, TweetDeck, Instagram, Adobe Ideas, BBC News o SAS Survival Guide. Este libro es indispensable para cualquiera que busque entender la movilidad y la los dos ingredientes que forman el propio núcleo de la comunicación actual. Subirse al carro de la movilidad ha permitido prosperar y descubrir nuevos mercados a numerosas empresas. Prologado por Ralph Simon ("el Padre del Tono de Llamada"), este libro está dirigido particularmente a diseñadores, profesionales de la publicidad y la comunicación, product managers y agencias interactivas, pero también será de interés para cualquiera que sienta curiosidad por explotar la experiencia móvil

384 pages, Hardcover

Published January 1, 2011

About the author

Julius Wiedemann was born in Brazil, where he studied design and marketing, and has lived and worked in Japan, Germany, and the UK. An eclectic expert on design based visual culture, Wiedemann has produced books on a range of topics, from robots to record covers. He holds the positions of Executive Editor for Design and Pop Culture at TASCHEN. Wiedemann studied graphic design and marketing and was an art editor for newspapers and design publications before joining TASCHEN in 2001.

Wiedemann has edited over 40 books in 10 years, he is a regular contributor to magazines, and has been on the jury of several awards all over the world. His publications have sold more than 1.5 million copies worldwide, and his titles are immensely popular. As an editor his work is grounded in an interdisciplinary approach to contemporary design, synthesizing a vast array of topics, including logo design, fashion design, graphic design, web design, and product design. Underpinning many of his books is a desire to understand creativity and explore the nature of reality in a world that increasingly takes place online and is populated by characters and creatures not entirely human but of our creation. The wonders of animation, manga, and computer graphics fascinate and inspire him.

Julius Wiedemann’s TASCHEN titles include the celebrated series Illustration Now! a staple of any designer’s bookshelf, as well as the compendium 100 Illustrators. He has also edited the Package Design Book collection. His award-wining Jazz Covers and Rock Covers books showcase his editorial variety and his publication on National Geographic magazine’s infographics demonstrates how wide his design knowledge and appreciation extends.