ZIM hasn't come up with a new scheme in weeks because of constant distractions. (Dib's endless hounding! Gir's endless nonsense! Minimoose's deeply, deeply judgmental stares!) He enters a sensory deprivation tank to concoct the ULTIMATE PLAN and emerges six weeks later to find everyone brainwashed by a self-improvement program. And to ZIM's horror, the delightful digital mascot for the program is a an alien named “Zip” that looks extremely similar to ZIM's undisguised form.