Consumer Behavior: Buying, Having and Being

by Michael R. Solomon

Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the action of marketers, and considers how products, services, and consumption contribute to the broader social world we experience. Its incredibly interesting and dynamic content proves hip and engaging, while reflecting the latest research. A four-part organization looks at consumers as individuals, consumers as decision makers, consumers and subcultures, and consumers and culture. For brand managers, marketing research analysts, and account executives.

Genres: Business, Psychology, Nonfiction, Textbooks, School, Academic, Economics

Hardcover

First published February 10, 1992

Reviews

[Марија Николовска]

The worst textbook I have ever read. 0/5

[Amir Jabbari]

A refrence book on the topic, Micheal R. Solomon has truly done a great job of covering all the areas related to the consumer behavior domain.

[kayla mackenzie mackenzie]

if i had to read this whole book for class, it is 100% being put down for my reading challenge. this book was. pretty interesting read when it comes to the study of consumer behavior and i did enjoy the examples. not the worst textbook compared to all my others ahah

[Kendra N. N.]

I freaking hated this textbook, I'm so glad I'm done reading it! The chapters are so long & half of the book is literally just vocabulary terms 🙄

[Timothy Wood]

One of my favorite textbooks so I might be biased... Well written and really makes one think about marketing from a sociological perspective. Highly recommend for your own reading or for a class. Plus, when I bought the book it was $200USD new (they didn't have any used). Looking at amazon you can find a used version for $5USD shipped!

[Esraa Eldiasty]

One of my favorites..

[Soha Nagy]

One of the most easy and enjoyable to read academic books. I studied it during MBA for the consumer behavior subject and it was very interesting.

[Brokebecausebooks]

This book gave a lot of great examples that were helpful to my coursework. I do think the writing style was a little informal.

[Dan Smith]

The only textbook from college I keep on my shelves today

[Luminescence Goh]

Michael R. Solomon's Consumer Behavior: Buying, Having, and Being is a comprehensive guide to understanding the complex psychological, social, and cultural factors that influence consumer decisions. As a textbook, it is invaluable for students and professionals in marketing, psychology, and business, offering in-depth insights into how and why people make purchasing decisions. Solomon's writing is engaging and accessible, making intricate theories easy to grasp and apply.

Good for Studying:
The book is well-structured and covers key topics like perception, motivation, decision-making processes, and the impact of social influences on consumer behaviour. It includes real-world examples, case studies, and exercises that help readers apply theoretical concepts to practical scenarios, making it an excellent resource for academic study.

Inspiration for Writing a Fantasy Novel:
Interestingly, Solomon's principles of consumer behavior can also inspire fantasy writers. Understanding the motivations and desires that drive consumer behaviour can be creatively applied to world-building and character development in fantasy settings. For instance, crafting a society's economic systems, trade, and even the symbolic value of items can be enriched by these insights, making Solomon's work a surprising but effective tool for adding depth and realism to fictional worlds.

[Cass]

I enjoyed reading this book. It's a gem. If it didnt cost 300.00 I'd buy it and read it again.

[Đạo Bùi]

I linke this book

[Sergio Ricardo Sakamoto Lino]

Livro de consulta para o assunto, funciona como um manual para começar o assunto.

[Catherine]

Great read...taught me a lot and written with humour!

[جهانشاه محرابیان]

در هر حوزه از کسب و کار که فعالیت می کنید این کتاب را مطالعه کنید

[Amy]

Read this for my college course of the same name. It was an in depth evaluation of why we buy what we do and make choices as a consumer. Great read for those interested in marketing.

[Sandra]

horrible book that can’t stay on the topic. Very hard to read as it was written in a cringy podcast style with outdated jokes.

[Muhammedkh]

"Consumer Behavior: Buying, Having, and Being" by Michael R. Solomon is an essential resource for understanding the intricate dynamics of consumer behavior. The book delves into the psychological, social, and cultural aspects that influence purchasing decisions. Solomon effectively bridges theory and practice, making it invaluable for both students and professionals in marketing and business. The text is rich with real-world examples and case studies, which help illustrate complex concepts in an accessible manner. Additionally, its comprehensive coverage of topics such as consumer perception, learning, motivation, and decision-making processes provides readers with a thorough understanding of why consumers behave the way they do. This knowledge is crucial for crafting effective marketing strategies and fostering a deeper connection with target audiences. Overall, the book's insightful analysis and practical applications make it a cornerstone for anyone looking to excel in the field of consumer behavior.

[Cindy]

text only

[David]

It's nice for a textbook, but I wouldn't read it if I had to.

[Huucanh]

dgbb whfggj rgegn

[Lory Marshall]

eh, it was a text book..

[Fifa Squad]

good

[Shatha]

customer behavior