Marketing Management 16th Edition

by Philip Kotler, Kevin Keller, Alexander Chernev

Indian/International edition- Has territorial restrictions on cover page. It is legal to buy and use as per US laws. This is a genuine copy printed overseas. This is paperback version having the same contents as Hardcover version. ISBN will be different but contents are the same Latest revised 16th edition of Marketing Management by by Philip Kotler, Kevin Keller, Alexander Chernev

640 pages, Paperback

Published April 1, 2022

About the author

Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that marketing theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and predicting economic outcomes.
Kotler has worked for many large companies in the areas of marketing strategy, planning and organization, and international marketing.
He presents seminars in major international cities and countries around the world on the latest marketing developments to companies and other organizations.
"He is the father of Marketing Management".
(Wikipedia)