The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising

by Erik Du Plessis

* Draws on the very latest research into the workings of the human brain

Genres: Business, Psychology

272 pages, Hardcover

First published May 1, 2005

Reviews

[Gabriela · Rating 4 out of 5]

This book is by no means an introduction to advertising. It's best if you've finished a course in basics before reading this. I found myself re-reading concepts to fully understand the human behavior behind them.
It's a powerful tool to have in your collection as it is very information-dense and insightful. The research is fascinating. Just goes to show how mindblowingly powerful and persuading a properly made advertisement can be.

[Neet Ish]

Indeed breaking Insights!

[Leader Summaries · Rating 5 out of 5]

Desde Leader Summaries recomendamos la lectura del libro La publicidad y la mente, de Eric du Plessis.
Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: marketing y ventas, publicidad y relaciones públicas.
En el siguiente enlace tienes el resumen del libro La publicidad y la mente, Un análisis empírico de cómo el cerebro responde a los mensajes comerciales: La publicidad y la mente

[Thomas Fackler · Rating 3 out of 5]

Emotion informs the rational.

Du Plessis goes beyond advertising using recent (pre-2005) developments in neuroscience and psychology to push for a paradigm shift in advertising methodology. Much of the book is accessible to those with no background in marketing or neuroscience. The arguments are well-thought-out and backed up by seemingly sound data.

[Phil Fox · Rating 3 out of 5]

This book is just so dense that it was difficult to really get a handle on the research Du Plessis is trying to explain. I would definately recommend against this book for anyone looking for an introduction to advertising research.

[Allison · Rating 5 out of 5]

Should have read this long ago... Would have been helpful background for the advert research I did at WaMu with Millward Brown. Will be a great resource going forward. This might be the only physical book I bring back from Peru.

[Evan Dossey · Rating 4 out of 5]

I read this book back in 2009, and it still informs my contemplations.

[Chris Swan · Rating 5 out of 5]

Very good and insightful. Made me think about the power of advertising in a whole new way!

[Carolyn · Rating 3 out of 5]

A fairly interesting explanation of how brain research can inform effective advertising practices.

[Karl · Rating 3 out of 5]

At times this was a bit dry, but it was a worthwhile read and an excellent update on the current science of persuasion

[Amira · Rating 4 out of 5]

Another one of my favorite ad books!