The Ghosn Factor: 24 Inspiring Lessons From Carlos Ghosn, the Most Successful Transitional CEO

by Miguel Rivas-Micoud

Get inside the mind and the methods of one of the most innovative leaders in the world-and learn to emulate his success In 1999, Nissan's market share was plunging, and the company was billions in debt. Carlos Ghosn's successful implementation of his “Nissan Revival” created record profits-and made him a business legend around the world. Now the CEO of both Nissan and Renault, Carlos Ghosn is a management icon everyone wants to understand. The Ghosn Factor, examines the life, works, and words of Carlos Ghosn, exploring what principles guide him, what goals drive him, and how he has succeeded where other CEOs have failed.

112 pages, Hardcover

Published December 14, 2006

About the author

Miguel Rivas-Micoud is a writer based in Tokyo, Japan, where he has lived since 1980. He has been a professor in the Law department of Meiji University for 25 years, while lecturing at other institutions and writing in a wide variety of fields.
He is a contributing editor of the DHBR, the Diamond Harvard Business Review, and the author of numerous books on language, society, management and geo-politics.
He was the producer and co-author of Japan's best-selling official autobiography of Carlos Ghosn, 'Renaissance,' as well as the author of McGraw-Hill's 'The Ghosn Factor.' He has written books in Japan for and with such people as Ezra F. Vogel, Samuel P. Huntington, Peter F. Drucker, and most recently former Jiu-Jitsu world champion, Rickson Gracie.
He spends his weekends at his farm in the wild north country of Japan, where he writes, grows rice and ponders his next word.