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Search Engine Visibility
Search Engine Visibility is not about merely obtaining top positions in search search results. Rather, Search Engine Visibility is about designing, writing, and creating a web site primarily for your site's visitors, adn helping them find what they are searching for via the major search engines, directories, and industry-related sites. This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs. "Shari Thurow has been consistently one of the best rated speakers at our SearchEngineStrategies.com conferences for her ample advice on how to build web sites that 'naturally' attract traffic from search engines. Now she puts that advice into print, creating a great companion book for anyone involved with constructing web sites. The book teaches you how to create web pages that please search engines and human visitors alike." --Danny Sullivan, Editor, SearchEngineWatch.com "The SEO industry can be a huge pitfall for the uninitiated. Fraud, gimmicks, and misunderstanding run rampant. Which is why we are so fortunate to have Shari Thurow in the field. Shari is a straightforward, knowledgeable, perceptive, and experienced practitioner of search engine optimization, marketing, and placement. She knows what it takes to get top positions in the major search engines and--even more importantly--knows what not to do to avoid being blacklisted. Shari is a trusted and active voice in the SEO field, and she always stays abreast of the latest changes."--Adam Audette, Owner, Adventive.com, home of I-Search discussion list; Moderator, bCentral Daily Digest
312 pages, Paperback
First published December 30, 2002
3 people are currently reading
60 people want to read
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Displaying 1 of 1 review
May 24, 2010
Search Engine Visibility by Shari Thurow
Models:
1. Organic
2. PFI
3. PFP
Organic Components:
1. text
2. links
3. popularity
Text:
1. Title tag (5-10 words or around 70 chars, unique for every page, no company info, power combination strategy - 3 first words are keyword in any combination, sometimes include both singular and plural)
2. Visible body text (write 250-800 words per page, keyword prominence - above the fold, using headlines, around and inside links, resonable repetitions, also add calls to actions)
3. Meta tags (for desc: write 200-250 chars using target keywords, do not repeat title, most important phrases go first, use both singular and plural when required, do not separate important keyword phrases, try not to repeat to many times, do not place repetions right next to each other, add call to action, write accurate desc in sentences, remove stop and irrelevant words, no company name; for kwds: most relevant go first, commas not necessary, include keywords that are in the body or receive spam penalty; robots: do not allow spidering of crap pages)
4. Graphic images alts (write accurate descriptions using questions like "what kind of ___ ?")
5. Domain / filenames (use separate domain or subdomain for each language, use accurate keywords in names)
All these must contain relevant keywords:
1. Understand what customers are searching for (what do they ask when on the phone?)
2. Brainstrom
3. Use singular and plural
4. Mind the case (some engines may be affected)
5. 3,4,5-word phrases are usually more accurate
6. Get more keywords from related directory categories
7. After determining initial keyword list narrow it down
8. Add common misspellings
Narrowing:
1. Ask questions: singular or plural ? what 3 or 4 words appereared together most often ? what was the word order?
2. Use special tools at google and yahoo
3. Check "people who did this search also searched for" on HotBot
4. Use "refine your search" at altavista
5. Use "related queries" at FAST search
6. Use online service WordTracker
7. Remove stop words
8. Use statistics from web site search engine (excessive use is a bad sign)
If some related searches are very popular, but you don't have the info, add it (for instance FAQ).
Links:
1. Write relevant anchor text
2. Add breadcrumbs
3. No difference if a link is absolute or relative
4. Use text links as a primary or secondary navigation scheme
5. Anchor text should not exceed in amount normal text, if required use graphic links
6. Do not place links in the very begginig of a page, it makes its content look less unique
Link problems:
1. Poor HTML
2. Image maps (many do not follow links, if required place before
Models:
1. Organic
2. PFI
3. PFP
Organic Components:
1. text
2. links
3. popularity
Text:
1. Title tag (5-10 words or around 70 chars, unique for every page, no company info, power combination strategy - 3 first words are keyword in any combination, sometimes include both singular and plural)
2. Visible body text (write 250-800 words per page, keyword prominence - above the fold, using headlines, around and inside links, resonable repetitions, also add calls to actions)
3. Meta tags (for desc: write 200-250 chars using target keywords, do not repeat title, most important phrases go first, use both singular and plural when required, do not separate important keyword phrases, try not to repeat to many times, do not place repetions right next to each other, add call to action, write accurate desc in sentences, remove stop and irrelevant words, no company name; for kwds: most relevant go first, commas not necessary, include keywords that are in the body or receive spam penalty; robots: do not allow spidering of crap pages)
4. Graphic images alts (write accurate descriptions using questions like "what kind of ___ ?")
5. Domain / filenames (use separate domain or subdomain for each language, use accurate keywords in names)
All these must contain relevant keywords:
1. Understand what customers are searching for (what do they ask when on the phone?)
2. Brainstrom
3. Use singular and plural
4. Mind the case (some engines may be affected)
5. 3,4,5-word phrases are usually more accurate
6. Get more keywords from related directory categories
7. After determining initial keyword list narrow it down
8. Add common misspellings
Narrowing:
1. Ask questions: singular or plural ? what 3 or 4 words appereared together most often ? what was the word order?
2. Use special tools at google and yahoo
3. Check "people who did this search also searched for" on HotBot
4. Use "refine your search" at altavista
5. Use "related queries" at FAST search
6. Use online service WordTracker
7. Remove stop words
8. Use statistics from web site search engine (excessive use is a bad sign)
If some related searches are very popular, but you don't have the info, add it (for instance FAQ).
Links:
1. Write relevant anchor text
2. Add breadcrumbs
3. No difference if a link is absolute or relative
4. Use text links as a primary or secondary navigation scheme
5. Anchor text should not exceed in amount normal text, if required use graphic links
6. Do not place links in the very begginig of a page, it makes its content look less unique
Link problems:
1. Poor HTML
2. Image maps (many do not follow links, if required place before
Displaying 1 of 1 review