Millenium Membership: How to Attract and Keep Members in the New Marketplace

by Mark Levin

As your organization moves into the next century, it must avoid the biggest mistake trying to keep up with organizational change. Rather than keeping up with the changes in your organization, the challenge is keeping up with the changes in the lives of your members. To put it simply, it's not about you. It's not about the organization. It's about the member. To take advantage of this new marketplace, you need to understand what's going on in people's lives. You also need to understand how those factors affect members' attitudes toward their organizations.

151 pages, Paperback

Published January 1, 2000