The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want

by Gary Blake, Robert W. Bly

A guide to the principles of writing effective copy covers headlines, print ads, direct mail, brochures, catalogs, press releases, and electronic messages

Genres: Writing, Nonfiction

176 pages, Hardcover

First published September 15, 1997

Reviews

[Sunny · Rating 2 out of 5]

Decent reference. I didn't realize how dated this is when I picked this up, though. It was split into sections in the second part (Press releases/kits, brochures, catalogs) and then subheadings within so that was helpful. Pretty repetitive but if you read on just one topic like the ones mentioned above, I guess that wouldn't be the case.

So I would recommend not reading it straight through. Just pick what you need or glance at the index.

[Mark · Rating 5 out of 5]

A classic Bob Bly....

[Sekarlangit · Rating 3 out of 5]

It's good, but old, or it's old but good? I pick the latter. If you want to get to know pretty basic information about copywriting, then this book will guide you from A to Z.

[Elizabeth ‘Andy’ Terrall · Rating 4 out of 5]

Very practical. Great start to writing for marketing.

[Paula · Rating 4 out of 5]

Even though this was published in 1997, the information is still relevant today. The book is well organized and I love how everything is in numbered headings. It was easy to read through and very informative. While I wouldn't be writing copy for each of the forms that this book writes about, I learned a great deal from each chapter.