Have you ever let anxiety hold your success ransom? As a Sales Professional that has made countless cold calls, I understand how a cold interaction can make or break a moment in your day and career. It took me enduring extreme amounts of frustration. It took me resenting myself because of the constant pressure to perform in a way that will bring the best results. It took me developing a fear of cold calling to know that something had to be done and that I can do it. I discovered that challenging my perception is what ultimately changes the outcome of cold calling and cold interactions in general. Have an open mind to the contents of this book and you may learn how to challenge your perception as well.