So You Want to Start a Brewery? is the first-person account of Tony Magee's gut-wrenching challenges and heart-warming successes in founding Lagunitas Brewing Company. In just 20 years, the company has grown from a seat-of-the-pants, one-man operation to be the fifth largest—and the fastest growing—craft brewer in the United States. This equal part memoir, narrative, and business story is an illuminating yet hilarious account anchored strongly in time and place as a one-of-a-kind, made-in-America journey that culminates with the success of one of the nation's most popular and enduring craft beer brands.
Tony Magee, the founder of Lagunitas Brewing Company, and his wife, Carissa Brader, were born and raised in the periphery of Chicago, IL. Carissa studied trumpet and Law and Tony studied music composition until moving to San Francisco in 1987 where he founded the Brewery in the fall of 1993. This is the story of the first 20 years of one brewery among hundreds that brought a flowering of uniquely American brewing styles that will still be brewed a generation from today. Life is so uncertain. Don't Sip!