Eyeball Wars: A Novel Of Dot Com Intrigue

by David Meerman Scott

Moving at the blink speed of the Internet, Eyeball Wars is the first novel to provide an insider's perspective on the struggles of dot-com start-ups and the clash between old media and new.He seems to have it all: youth, money, fame and a TV-star girlfriend. But Richard is booted out of the family's worldwide newspaper empire with only the shell of an Internet company to his name.

She seems to have nothing: a salary slave in Japan's giant Kuriyama Corporation, Mariko must find an Internet company to fund in order to save her job, ambitions, and self-esteem.

Racy and riveting, Eyeball Wars is delighting savvy readers with an addictive tale packed with memorable characters.

351 pages, Hardcover

First published October 3, 2000

About the author

Our always-on, Web-driven world has new rules for competing and growing business. Advance planning is out – agile is IN! Those who embrace new ways will be far more successful than those who stay who stay stuck and afraid to change. No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. It’s his specialty.

He’s a sales and marketing strategist who has spoken on all seven continents and in 40 countries to audiences of the most respected firms, organizations and associations.

David is author or co-author of ten books - three are international bestsellers. He is best known for The New Rules of Marketing & PR, now in its 6th edition, which has been translated into 29 languages and is a modern business classic with over 400,000 copies sold so far. David also authored Real-Time Marketing & PR, a Wall Street Journal bestseller. He is co-author of Marketing the Moon (with Rich Jurek) and Marketing Lessons from The Grateful Dead (with HubSpot CEO Brian Halligan).

Reviews

[Vince · Rating 2 out of 5]

Aged terribly. Writing isn't great, dialogue is worse. People don't high five each other repeatedly during business meetings. Author thought they were writing a The Wolf of Wall Street mixed with Mad Men analog of its time (book predates these), but falls incredibly short.

[Nick · Rating 5 out of 5]

David's a friend of mine, so my review is biased, but the book is a fun look at the early days of the dot-com bubble, when fortunes were to be made (nearly) overnight and California was where it was all happening. David manages to weave a good story around a media mogul, his frustrated son who wants -- and gets -- a chance to prove himself out from the patriarchal shadow, and a beautiful Japanese woman who knows where the future lies. There's plenty of designer labels and sex to keep you interested while reading this book on the beach. Good fun.

[Bob · Rating 3 out of 5]

Richard Williams, playboy sin of a newspaper empire father gets a chance to start an online paper, a new venture for the Williams Group. His dad has stacked things against him and he rebels and goes off on his own after being virtually disowned. He gets control of his wild ways, his funds being cut off and with a group of friends fight to make their own DOT.COM site Freshspot.com a success.