Looking Good in Print by Roger C. Parker

by Roger C. Parker

Looking Good in Print, Sixth Edition, is the bestselling designer's guide for creating print documents using the newest desktop publishing technologies. It provides expert advice and invaluable techniques for the desktop publisher. This updated edition features special sections on working with large documents, distribution documents, and developing documents that can easily be updated and modified as well as techniques for using fonts and a variety of type styles, placement of photos and illustrations to maximize impact, organization and working with large files, how to avoid design pitfalls, and creating printable documents and forms for use on the Web. The new edition features step by step instructions and examples for creating everything from newsletters, product sheets, catalogs, advertisements and forms to newspapers, tabloids and documents used on the Web.Roger C. Parker is a noted authority on desktop publishing and newsletter design; he gives seminars throughout the U.S. and Australia. Among the 13 titles (exceeding 750,000 in print) he has written are the first editions of The Makeover Book and Newsletters From the Desktop, the previous four editions of Looking Good in Print, and Roger C. Parker's One-Minute Designer, and Looking Good in Print, Fifth Edition from Paraglyph Press.

Genres: Design, Reference, Business, Nonfiction, Computers, Technical

Paperback

First published February 1, 1988

Reviews

[Brit · Rating 4 out of 5]

While the book is a little old now, it is still a good intro to the design of newsletters and other small publications.

[Bryan Whitehead · Rating 4 out of 5]

I’ve been told by someone I trust that this is the best book for anyone trying to learn the desktop publishing ropes. After reading it, I can see why. Though author Roger Parker doesn’t cover any one particular piece of software or hardware in depth, he does provide enough grounding in basic design principles to give anyone who already knows how to run a computer enough art background to at least get him or her started on professional-looking published products. Naturally it’s no substitute for practical experience, and occasionally the treatments (particularly of specific types of design projects, such as newspapers and advertising) are a bit superficial. But I still thought it was good enough to assign it as a required text in my desktop publishing classes.

[Diana · Rating 2 out of 5]

This book has a great layout that makes it easy to flip through and review what you've learned. I don't think I'll buy the whole thing, but I'd like to photocopy the chapters with examples of revamped layouts to keep as a reference! The aforementioned "design makeovers" didn't gel too well in my brain, and visual records are always better for this sort of thing (obviously).

My biggest complaint is that I've just read Colin Wheildon's "Type and Layout," and I couldn't help but notice where Parker's 'design rules' diverged from the research gathered in Wheildon. I hope to see if the more recent editions of this book incorporate this research and more up-to-date design.

[Vassilena · Rating 2 out of 5]

Книгата може да е полезна за тези, които тепърва се запознават с принципите на предпечатната подготовка, но за тези дори с малко опит не е особено полезна.

[Febrian Raka]

it good reading