Survey Methodology (Wiley Series in Survey Methodology) by Groves, Robert M., Fowler Jr., Floyd J., Couper, Mick P., Lepkowski, James M., Singer, Eleanor, Tourangeau, Roger(April 30, 2004) Paperback
Useful for social sciences survey building but since my work is leaning more towards qualitative work these days, I didn't read this as closely as I should.
It was a valuable book for survey design, however, it is only cover different articles and it attempted to provide some examples in order to illustrate the definitions of some terms as response rate, sampling methods, data collection methods, unfortunately, it was not assist me during my coursework.
Certainly not for pleasure reading! I read this as part of a 10-week Survey Methodology class. So on that level I rated it 4 stars. Pretty easy to get through and it related quite well to my everyday work.
I was warned this book was "dry as dust." It is, but it is a wonderful resource if you are interested in the serious side of surveys. I read it for school, but did find sections fascinating.