The Network Marketing Game: Gospel Perspectives on Multi-Level Marketing

by Jon M. Taylor, Cal Grondahl (Illustrator)

An honest and carefully researched report of the entire network marketing industry. It is not based solely on the author's experience, but on careful investigation of the fact and figures. His analysis is thorough and fair, both from a practical and ethical standpoint.

244 pages, Paperback

First published August 1, 1997

Reviews

[Rogier · Rating 4 out of 5]

Jon is a pre-eminent MLM-critic, and I like this book. It was also curiously informative about the Mormon faith, which I knew little or nothing about.
Some people will be put off by the Mormon "gospel" perspective, but if you can get past that, the book contains much worthwhile analysis, and helps people see through the deceptions of network marketing.
However, it does not get past what I think is the single biggest problem of the anti-MLM camp, which is the belief that ALL MLM is necessarily bad. Yes, the system is prone to abuse, but that does not mean it could not be implemented in a beneficial way.
The focus should be on the fraud and deception, not on the issue of multi-level compensation itself. If it is done fairly, it has certain merits, and under full disclosure most abuses would quickly disappear.