Understanding Pharma: The Professional's Guide to How Pharmaceutical and Biotech Companies Really Work by John J. Campbell

by John J. Campbell

The pharmaceutical industry is extremely complex, and so are the inner workings of the pharmaceutical and biotechnology companies operating within it. Even the most seasoned industry professionals may find it difficult to understand the activities of, and interdependencies among, all key functions within a pharmaceutical company. Yet this knowledge is crucial when the responsibilities for--or repercussions of--key initiatives ripple across an organization.Understanding Pharma is a must-read for anyone in the pharmaceutical industry--those new to the industry, industry veterans, and those working in or serving the industry.

Genres: Business, Nonfiction

Unknown Binding

First published August 1, 2005

Reviews

[Sarah Grace Walker]

Won’t deign to put a rating on this but got through it decently well for a work-mandated adult text book

[Amit Desai · Rating 4 out of 5]

Great reference book that gives a structured overview of understanding the pharma/ biotech industry for an intermediate level know-how. I would love to have this book updated with more meat on market environment/ trends within the various functions for its forthcoming versions - that will make it a hot buy!

[loafingcactus · Rating 4 out of 5]

Excellent overview of the industry. It says it is for experienced people, but it starts at point A and is a far better and more thorough overview than any of the (rather aweful) intro textbooks that are on the market. The price is something of a horror though.

[Andrea · Rating 3 out of 5]

Found this very helpful as a reference book on the pharma and biotech industries.

[Man Nok · Rating 3 out of 5]

Price is horrifying and to be honest it's a bit too simple. Maybe good for people that have zero background.

[Sarah]

let's be honest. if i haven't finished this in 2 years, i'm just not going to. it didn't have the info i was looking for, so i'm just gonna move on.

[Molly · Rating 3 out of 5]

Lots of good info but super hard to read - very dense