What do you think?
Rate this book
Go to Market Strategy: Advanced Techniques and Tools for Selling More Products, to More Customers, More Profitability
In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market!
Drawing on dozens of examples and best-practices across a variety of industries, 'Go To Market Strategy' lays out a clear and actionable blueprint for building a winning go-to-market plan - one that will enable you to do more business, with more customers, more often, and more profitably.
In this book you'll find all of the techniques and tools you need to answer today's crucial go-to-market
· Which markets offer the best opportunities for profitable growth?
· What do my target customers need? How can I do a lot more business with them?
· What mix of channels and partners will help me reach and sell to the most customers at the lowest possible cost?
· Do I have the right product or solution? How can I create broader customer interest in my offerings?
· Do I have a winning value proposition? What would make the 'message' more compelling - and drive more purchasing activity?
'Go To Market Strategy' is not about incremental change. As Friedman points out, it is for executives seeking nothing less than double-digit revenue growth and the slashing of at least 10-15 percent of selling costs - absolutely realistic results that go-to-market innovators have consistently achieved. This book lays out all of the techniques used by the world's top go-to-market leaders, so you too can achieve those kinds of results, and gain a real go-to-market competitive advantage in your markets.
Drawing on dozens of examples and best-practices across a variety of industries, 'Go To Market Strategy' lays out a clear and actionable blueprint for building a winning go-to-market plan - one that will enable you to do more business, with more customers, more often, and more profitably.
In this book you'll find all of the techniques and tools you need to answer today's crucial go-to-market
· Which markets offer the best opportunities for profitable growth?
· What do my target customers need? How can I do a lot more business with them?
· What mix of channels and partners will help me reach and sell to the most customers at the lowest possible cost?
· Do I have the right product or solution? How can I create broader customer interest in my offerings?
· Do I have a winning value proposition? What would make the 'message' more compelling - and drive more purchasing activity?
'Go To Market Strategy' is not about incremental change. As Friedman points out, it is for executives seeking nothing less than double-digit revenue growth and the slashing of at least 10-15 percent of selling costs - absolutely realistic results that go-to-market innovators have consistently achieved. This book lays out all of the techniques used by the world's top go-to-market leaders, so you too can achieve those kinds of results, and gain a real go-to-market competitive advantage in your markets.
- GenresBusiness
308 pages, Hardcover
First published June 18, 2002
16 people are currently reading
86 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 5 of 5 reviews
October 19, 2015
One of the more practical books on go to market strategy for big companies. I expected this to give me a framework for understanding how I can help clients (American tech companies) go to market in the Philippines, and that's exactly what I got.
Friedman hammered again and again, that the customer is the best, actually the ONLY, person who knows what he will buy and how. That was a good hammering. We tend to forget.
Also, the discussion on channels was really useful. While it's overkill for 1-5-person companies, the discussion will remind you not to be spending your time blogging on your site when that's not where customers are hanging out!
Highly recommended if you're planning to expand internationally, and even when you're already in the country with a few dozen staff.
Friedman hammered again and again, that the customer is the best, actually the ONLY, person who knows what he will buy and how. That was a good hammering. We tend to forget.
Also, the discussion on channels was really useful. While it's overkill for 1-5-person companies, the discussion will remind you not to be spending your time blogging on your site when that's not where customers are hanging out!
Highly recommended if you're planning to expand internationally, and even when you're already in the country with a few dozen staff.
September 1, 2024
Amazing
July 11, 2015
The book is quite short and gets to the point from beginning to end. It delivers the content in a very easy to read and understand way and it has good comprehensive tips. It may not be a bible and I think some of the examples could be better, but it is definitely a goodread.
March 30, 2013
A must-read book on marketing strategy for the knowledge worker, manager, executive, or entrepreneur.
Want to read
November 25, 2015Ok
Displaying 1 - 5 of 5 reviews