Ads and Sales

by Herbert N. Casson

Excerpt from Ads and Sales: A Study of Advertising and Selling From the Standpoint of the New Principles, of Scientific Management
This book is the first attempt, as far as I know, to apply the principles of Scientific Management to the problems of Sales and Advertising.
It was begun as a series of addresses, delivered to various Ad Clubs and Chambers of Commerce in the Eastern States; and it is herewith developed into book form at the request of several of these organizations.
This fact - that it was prepared largely for friends - will account for the frank and personal nature of the book.
The criticisms that are made here are made good-humoredly, and with no purpose of belittling what has already been accomplished.
Certainly I do not believe that Salesmen and Ad Men are less efficient than bankers, lawyers, doctors, professors, or any other species of professional men; but within the last few years new methods and higher standards have been brought to light.

176 pages, Paperback

First published January 1, 1911

About the author

Herbert Newton Casson (September 23, 1869 – September 4, 1951) was a Canadian journalist and author who wrote primarily about technology and business.
https://en.wikipedia.org/wiki/Herbert...

Reviews

[Kanchan Mandanekar · Rating 5 out of 5]

This is a book that's written 100 odd years ago. It's surprising to see how sales and advertising was so very different and yet still remains the same in 2019! :)