New Markets for Artists: How to Sell, Fund Projects, and Exhibit Using Social Media, DIY Pop-Ups, eBay, Kickstarter, and Much More

by Brainard Carey

This book is like a language course that is meant to enhance your ability to communicate your art and creative ideas to the world. In the new millennium, artists must create new models for exhibitions and sales. They must also be aware of new modes of communication, from social networking to the latest mobile phone apps. How we share visual information is radically shifting, and artists can benefit from all of these new tools. In this hyper-competitive world, the latest software and hardware, as it applies to creativity and promotion, is part of a language you must be conversant in. This book works as a course (downloadable syllabus available) and as a companion volume to Carey’s recent book, Making It in the Art World .

Genres: Art, Audiobook, Business

264 pages, Paperback

First published July 1, 2012

About the author

Brainard Carey lectures on art and art education. He is an artist that collaborates with his wife Delia Carey. Their collaborative, Praxis was included in the Whitney Biennial and they continue to make art, exhibit in biennials as well as conduct workshops and shows for their current project, The Museum of Non-Visible Art.

He is the host of -Lives of the Artists- a podcast on Yale University radio on the art and artists and has interviewed over 1,400 artists,


The interviews on this page are from his public affairs show on Yale radio, WYBC.

Brainard Carey was born in Manhattan, New York, and grew up in Yonkers. After attending undergraduate art school at SUNY Purchase, he moved to Rhode Island and opened a gallery and began publishing a literary magazine. Carey then moved back to New York City, where he met Delia Bajo, and cofounded Praxis, which was invited to be in the Whitney Biennial in 2002 and to be in a solo show there in 2007, as well as other venues around the world. Carey also has an educational business that helps artists to write grants, exhibit, and advance their careers.

He splits his time between New York City and a studio in New Haven, Connecticut.

Reviews

[Christophe Myers · Rating 2 out of 5]

Maybe there's an age gap in the target audience of this book, but most of it is about setting up a Facebook and twitter. I really despised the author constantly referencing his own art project. While I understand speaking from personal experience, I feel like it was mentioned far to often. I'm not sure if it came off as gloating, he hasn't done other art projects worth mentioning, or it's his most recent accomplishment and it was fresh in his mind while he wrote this book. Whatever the case it detracted and annoyed me. I give this book two stars simply from because I did get one thing out of it, and that's the tip on how to get people to answer you via email.

[Kat McKay · Rating 4 out of 5]

I enjoy reading Brainard's books because he gives a creative ways to enter the art world with her best tool, creativity! It was very informative and I've even made several new contacts thanks to the suggestions in the book! Now, if I can just get into the Tate...

[Yun Peng · Rating 3 out of 5]

Pretty basic knowledge. More for people who are not marketing-savvy.

[Jane Elizabeth · Rating 2 out of 5]

This book has aged better than a book written in 2012 talking mostly about internet strategies for promoting art should, and could still be useful to the novice, but I wouldn't buy it unless there is a much more recent edition. (the section on eBay is pretty must obsolete, as is the section on foursquare.) It is definitely focused on the mid to higher end range of fine art.

[Kathleen Messmer · Rating 3 out of 5]

There are a few nuggets to be had in this book though it does need updating, especially with regard to social media. To be fair, the minute any book on social media comes out, it’s obsolete. Read it. You may find a nugget or two.

[Brainard · Rating 5 out of 5]

I wrote this book, if you have any questions, just ask me through my author age. Thanks for reading :)

[Ranmali Kirinde · Rating 3 out of 5]

Recommended for artists who are completely new to Social Media. However, the book has some tips on getting exposure to galleries, museums, etc.

[Mandy · Rating 3 out of 5]

Some of the information is outdated, but the general message of the book holds up.

[Dee · Rating 2 out of 5]

Not very helpful. Made a few notes, but I'm not impressed by his knowledge. Maybe I would be if I knew less myself already. He seems a few years behind the times. And there's far too much self-promotion included. He comes off as cocky and unlikeable to me...