Writing Copy For Dummies by Kranz, Jonathan (2004) Paperback

by Jonathan David Kranz

Writing CopyFor Dummies by Kranz, Jonathan [For Dummies, 2004] ( Paperback ) [Paperback]

Genres: Writing, Nonfiction, Reference, Business

Paperback

First published October 29, 2004

About the author

After 20 years of marketing copywriting, I'm complementing one kind of make-believe with another, closer to the soul: fiction. Please watch this space for news about my upcoming YA novel, Our Brothers at the Bottom of the Bottom of the Sea, to be published by Henry Holt. It's set on the Jersey shore and features burning amusement parks, hidden luncheonettes, and a heroine with an appetite for shoplifting -- in another words, everything we love.

Reviews

[Daniel Taylor · Rating 4 out of 5]

Even though I'm an AWAI-trained copywriter, and I've worked on a variety of copywriting projects, this book taught me a lot I didn't know. This surprised me as I was expecting it to be too basic. It gave me a bigger picture view of how different copywriting projects connect to each other. The examples of strong copy and weak copy will help me be a more effective copywriter.