The Egg Code seeks to challenge readers with its sweeping plot. It's ambitious to try to intertwine characters who have minimal connections or contact with one another, as the plot is nonlinear. There are a handful of hustlers, including Lydia, a cynical mother who wishes stardom for her intellectually challenged son, Simon. Donna and Derek Skye are a motivational speaking husband-wife team who begin to doubt their own shallow wisdom and marriage. Olden creates a news website, the Egg Code, that is saturated with lies in a dark, "haha" funny way. The characters shape the novel's content yet it is ultimately not successful due to Heppner's convoluted approach. Each character ultimately serves a purpose in warning the reader of the dangerous nature of living in an increasingly connected world. Heppner suggests both the mediums and the messages are at fault, whether it's the vulnerability of Internet users to spread and believe disinformation, advertising companies perpetuating sexualized culture, speech and its curious power to influence and persuade, and the fall of traditional print media, due in part to this massive, seemingly infinite surge of information. Unlike other books in the genre, Heppner suggests Corporate America, in the form of the shady Gloria Corporation, is the ultimate culprit. Gloria loosely ties everyone together, and these small moments of connection shine in an otherwise cumbersome, even nauseating read.