Marketing: Concepts and Strategies, European Edition

by Sally Dibb

Book by Sally Dibb

Genres: Business, Management

896 pages, Paperback

First published May 1, 1991

Reviews

[Estela · Rating 4 out of 5]

I used it in a one semester class and it worked great to get the fundamentals. I'll definitely be keeping it as back-up aid.

[Andrea Smart · Rating 5 out of 5]

Got me through my Marketing courses!

[Amie · Rating 4 out of 5]

I enjoyed his book, it provide a very useful insight to different marketing strategies. I used for one of my projects at uni.

[Vanessa Pereira]

phenomenal

[Axcelle Ramsamy]

good

[Prnson]

Gud