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The Photographer's Guide to Marketing and Self-Promotion
A veteran photographer's rep reveals how to find more clients and make more money. This newly revised third edition has been brought completely up-to-date to reflect current photo market trends and the latest techniques for using the Internet. The book explains how to build a marketing plan that incorporates self-promotion, advertising, direct marketing, public relations, and the Internet. Promotion pieces, portfolios, researching and winning clients, negotiating rates, finding and working with reps, computers, and the ethics of good business are just a few of the topics covered.
"Piscopo's book is full of specific, practical information. Promotion pieces, portfolios, advertising, public relations, rates, reps, . . . are just a few of the other topics covered in this excellent manual." — Popular Photography
"As a veteran photographer's rep, author Piscopo knows what she’s talking about. . . . With this book, you can get the benefits of Piscopo’s 20 years in the business for less than $20."— Studio Photography
"Piscopo's book is full of specific, practical information. Promotion pieces, portfolios, advertising, public relations, rates, reps, . . . are just a few of the other topics covered in this excellent manual." — Popular Photography
"As a veteran photographer's rep, author Piscopo knows what she’s talking about. . . . With this book, you can get the benefits of Piscopo’s 20 years in the business for less than $20."— Studio Photography
- GenresPhotographyBusiness
197 pages, Paperback
First published May 1, 1988
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Displaying 1 - 5 of 5 reviews
May 23, 2020
Got some good ideas from it.
Book is a bit dated when i read it, and i won't take a star for that.
Many of the principles and ideas are still relevant today. It got my brain juices flowing. There are dome solid marketing ideas in here from my perspective. It also helps to differentiate between marketing, promotion and publicity etc...
Book is a bit dated when i read it, and i won't take a star for that.
Many of the principles and ideas are still relevant today. It got my brain juices flowing. There are dome solid marketing ideas in here from my perspective. It also helps to differentiate between marketing, promotion and publicity etc...
July 9, 2024
I only got this book for school 🤷🏽♀️
August 21, 2014
The beginning of the book started really strong! I was amazed by the information it gave. Yet, after you got further in the book it was seemingly outdated. It was published in 2001, so a lot of the branding techniques and marketing aspects were in that time. Not a lot of it can still be related to today but it was still a pretty decent read.
December 6, 2008
Not to informative. The author repeated the basics of marketing yourself.
June 27, 2012
Excellent resource for photographers needing assistance with marketing and self-promotion. Many real-world examples.
Displaying 1 - 5 of 5 reviews