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Marketing Communications: Engagement, Strategies and Practice

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'Marketing Communications: Contexts, Strategies and Applications' uses theoretical frameworks and a wealth of examples to encourage students to adopt an analytical and reflective approach to the subject.

Paperback

Published January 1, 2005

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Chris Fill

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18 reviews
December 19, 2017
I read this as part of my CIM qualifications and it was a useful reference tool during my studies
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1 review
Want to Read
December 19, 2017
simply very useful. fantastic one
This entire review has been hidden because of spoilers.
Displaying 1 - 2 of 2 reviews