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Marketing Communications: Engagement, Strategies and Practice
'Marketing Communications: Contexts, Strategies and Applications' uses theoretical frameworks and a wealth of examples to encourage students to adopt an analytical and reflective approach to the subject.
Paperback
Published January 1, 2005
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December 19, 2017
I read this as part of my CIM qualifications and it was a useful reference tool during my studies
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December 19, 2017simply very useful. fantastic one
This entire review has been hidden because of spoilers.
Displaying 1 - 2 of 2 reviews