E-Business and E-Commerce Management: Strategy, Implementation, and Practice

by Dave Chaffey

The second edition of E-Business and E-Commerce Management builds on the excellent coverage and balanced approach of the first edition. Drawing on perspectives and models from disciplines as diverse as information systems, strategy, marketing, operations and human resources management, this new edition also features increased coverage of legal and regulatory issues, not-for-profit organisations and a wider range of international case studies. A comprehensive assessment of the management issues faced in implementing e-business solutions, this book is suitable for students or practitioners of e-business, e-commerce or e-marketing at any level. Each chapter contains management issues, activities and answers, case studies, questions for debate, self-assessment exercises, discussion, essay and exam questions, further reading, web links and more.

Genres: Business

589 pages, Paperback

First published January 1, 2001

Reviews

[Arevik Badalyan · Rating 4 out of 5]

Very helpful. If you want to get a clear understanding about Digital Marketing, this is the right place to start.

[Chris Soames · Rating 4 out of 5]

One of the first books I read before entering the world of online marketing. Really helped me get a great grounding in the subject. Dave Chaffey has covered a lot in this area, I have even had the privilege of working with him. He now blogs on Digital Marketing regularly at Smart Insights.com. Well worth checking out to help stay on top of this every changing industry.
I would recommend to anyone interested in the area of online marketing

[Sundus · Rating 5 out of 5]

I'm having big problems writing my essay. I don't know exactly how to write it, and in general the writing plan, I have had such problems since childhood, although I tried to learn it. The teachers did not help me, they all say that you need to begin to understand yourself somehow. Luckily, I stumbled upon an care essay examples and decided to test it out. In the end, it helped me a lot, now I am writing an essay at a good level.

[Sheikh Monirul Hasan · Rating 5 out of 5]

Very helpful Book discussed everything bout E-commerce business, Digital marketing. there is showing complete guidelines, how to increase selling, generate more customers.

[John Matei]

I want this book am sure it will help me in my study

[Roberto Hortal · Rating 4 out of 5]

Fantastic textbook on eCommerce management. Particularly the 2 pages which quite me.

[Gayan]

nothindg

[BUDOOR · Rating 2 out of 5]

It's complicated, period.