Ready to Launch: The PR Couture Guide to Breaking into Fashion PR: How to Begin a Successful Career in Fashion Public Relations

by Crosby Noricks

"A Top 5 Business Book to Read this Summer" - PR Daily One of "9 Books Every Style Blogger Should Read" - Independent Fashion Bloggers (IFB) "I come across young women and men wanting to get into the fashion/lifestyle PR business almost every day. Ready to Launch...answers the questions that everyone asks." - Melissa Davis, Ruby Press "If you want a career in fashion PR but just can’t seem to catch a break, [Ready to Launch] is the book for you."- Marguerite Darlington, Inside FMM Ready to Launch is an information-dense, fun-to-read adventure through the fast-paced, ever-evolving world of public relations in the fashion industry. Written particularly for those just getting started (public relations undergraduates, entry-level practitioners), Ready to Launch is the only career guide tailored specifically for aspiring fashion PR professionals. A definite must-read for anyone considering a career in fashion PR, marketing or a related field, the book charts the course from education to internships and interviews, touching on personal branding, reputation management and setting a long-term career vision for ongoing success. Ready to Launch was written by Crosby Noricks, founder of leading fashion PR resource PR Couture , based on her own career trajectory in fashion PR, consumer marketing and social media. The book also includes contributions from more than two dozen fashion public relations practitioners working with brands like Betsey Johnson, Elie Tihari, Coach, Tom’s and Nine West, as well as top agencies Edelman Digital, Style House PR, and Regan Communications. Begin your career in fashion PR with practical, valuable advice already in hand. Get answers and information

Genres: Fashion

148 pages, Paperback

First published February 8, 2012

Reviews

[Carolina · Rating 5 out of 5]

"Ready to Launch: The PR Couture Guide to Breaking Into Fashion PR" tem um tom informal, foca a temática das Relações Públicas no mundo da moda e pretende ser um guia para quem inicia a sua carreira no mundo da comunicação de moda.

A linguagem descontraída e jovem de "Ready to Launch" remete-nos para uma conversa com uma amiga que nos conta o seu percurso académico e profissional, que partilha connosco como surgiu o seu interesse pela área e que destaca a sua ligação aos blogues (que, de há uns anos para cá, mostraram ser pontos de referência e de influência para as marcas que querem divulgar os seus produtos).

No geral, achei o livro pobrezinho em termos de conteúdos e dicas mais técnicas - e isso era, precisamente, o que eu procurava - mas, por outro lado, achei-o pertinente em termos de motivação e sentido crítico (talvez por estar numa fase mais complicada a nível pessoal).

Senti que, enquanto lia "Ready to Launch: The PR Couture Guide to Breaking Into Fashion PR" acabei por me colocar em perspetiva. As minhas ideias foram arrumadas nas gavetinhas corretas à medida que os capítulos iam passando e eu terminei o livro sabendo exatamente que caminho preciso de seguir para atingir o meu objetivo gigantesco. Deste livro não recebi dicas técnicas mas recebi, de certa forma, um novo olhar sobre aquilo que pretendo alcançar.

[Sofia Oliveira · Rating 3 out of 5]

A good book to understand the very basics of how Fashion PR works and the principals of landing a job in PR