This book is for business people wanting to increase their business through referrals.
Authors Dr. Ivan Misner and Brennan Scanlon are experts in the area of business networking. Their careers have focused on teaching entrepreneurs, business owners, and sales people how to build and leverage professional referral networks. Their combined fifty years of experience and ideas have been funneled directly into this book.
In "Avoiding the Networking Disconnect," they share their networking insights, providing you with stories, statistics, and strategies for creating more sales through a tried-and-true approach that champions connections rather than competition.
At the heart of this approach are the "three Rs." Similar to the three Rs of education (reading, writing, and arithmetic), the three Rs of business networking-relationships, referrals, and results-must be consistently cultivated to avoid the networking disconnect.
The book provides you with the five steps for building and maintaining strong business networks-steps that go far beyond just showing up at events and passing out your business cards! It will take some effort, and the process won't always flow smoothly, but with the aid of "Avoiding the Networking Disconnect," you'll soon be reaping the generous benefits of a business approach based on sharing and trust.
Dr. Ivan Misner is the Founder & Chairman of BNI, the world's largest business networking organization. BNI was founded in 1985. The organization has over 5,800 chapters throughout every populated continent of the world. Last year alone, BNI generated 6.5 million referrals resulting in $2.8 billion dollars worth of business for its members.
Dr. Misner's Ph.D. is from the University of Southern California. He is a New York Times Bestselling author who has written twelve books including his latest #1 bestseller, "Networking Like a Pro".
He is a monthly columnist for Entrepreneur.com and is the Senior Partner for the Referral Institute - a referral training company with trainers around the world. In addition, he has taught business management and social capital courses at several universities throughout the United States.
Called the "Father of Modern Networking" by CNN and the "Networking Guru" by Entrepreneur magazine, Dr. Misner is considered one of the world's leading experts on business networking and has been a keynote speaker for major corporations and associations throughout the world. He has been featured in the L.A. Times, Wall Street Journal, and New York Times, as well as numerous TV and radio shows including CNN, CNBC, and the BBC in London.
Dr. Misner is on the Board of Trustees for the University of La Verne. He is also the Founder of the BNI-Misner Foundation and was recently named "Humanitarian of the Year" by a Southern California newspaper. He is married and lives with his wife Elisabeth and their three children in Claremont, CA. In his spare time!!! he is also an amateur magician and a black belt in karate.
I have really enjoyed Ivan Misner’s books since joining BNI. I earn more than Chapter Education Units, I earn knowledge to help me and my network improve. This book gave the reason for the name Networking Ninjas, my AZ chapter. It means people that don’t promise they just deliver.
Really, this book should be titled "Networking 101." Whether you are new to networking or have been doing it for a while, this book will help you sharpen your skills and produce results that count.