Despite the statistics, any organization can be sustained. How? By imagining the smallest step with the biggest payoff, and then choosing that one step. This primer helps you imagine ways to free everybody in your organization to do just that, by making it everybody's business to know and grow the enterprise. Industrial and organizational psychologist Dr. Marta Wilson and her team of experts show how leaders in small businesses, large corporations, government agencies, and military organizations have found their best options by asking this recurring What is the smallest step with the biggest return? Wilson believes in the power of asking questions and listening--to customers, employees, suppliers, investors, influencers--as the best way to improve products or services. As the head of your organization, you must initiate dialogue to uncover ideas from each stakeholder's unique vantage point. The short ''Ask Yourself'' section in each chapter will jump-start your application of the dialogue tools she provides. Through stories and interviews, Everybody's Business delivers a big idea to help you usher in maximum workplace productivity, efficiency, effectiveness, and responsiveness--all of which will result in long-term growth.
Dr. Marta C. Wilson is the CEO of Transformation Systems, Inc. (TSI). In launching TSI, Marta’s dream was to steadily build, substantially grow and lead to success a dynamic company of PhDs, possibility thinkers and business authors whose expertise would guide executives to achieve bold enterprise transformation goals.
Today, TSI has become a company that Defense leaders call to increase productivity, efficiency, effectiveness and responsiveness. As a testimony to Marta’s leadership, TSI has received numerous accolades from Defense organizations for helping set historic records in the counter-IED effort and for ERP transitioning plus awards from Inc’s Fastest Growing Companies in America, Virginia’s Fantastic 50 and the Society for Human Resource Management.
The Washington Business Journal has also recognized Marta among 25 leading business women in the Washington, DC area who have managed to sustain growth in their companies while still providing extensive community service. To give back to the community, Marta created and steers TSI’s Feed to Lead Program which gives grants to fight hunger, scholarships for STEM education, school supplies to disadvantaged children and funding to promote literacy.
A Board Member of the Northern Virginia Technology Council, Marta is also active in professional organizations such as the Professional Services Council, the National Defense Industrial Association, the Armed Forces Communications and Electronics Association and the Association for Corporate Growth. She is a former Board Member of both the Virginia Network of Nonprofit Organizations and Virginia’s United States Senate Productivity and Quality Award.
With a passion to share proven strategies that drive client results, Marta and TSI’s experts enjoy writing business books; her latest is titled, Leaders in Motion: Winning the Race for Organizational Health, Wealth and Creative Power. Specializing in leadership effectiveness, Marta holds a Ph.D. and M.S. in Industrial and Organizational Psychology from Virginia Tech and a B.A. in Academic Psychology from the University of Tennessee.