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Doing Q Methodological Research: Theory, Method & Interpretation

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This book introduces the theory and practice of Q methodology. The authors explain the origins of Q methodology in factor analysis and the R methodological procedures, and go on to explain the theory behind Q as set out by the method′s early pioneers. They also look at how Q deals with issues such as subjectivity, abduction and constructivism. The book shows readers how to set up, run, and analyze an effective study using Q methodology. Illustrated with examples and case studies throughout, the book offers advice on highly practical issues such as the conduct of fieldwork, working with participants, and good data management.

248 pages, Paperback

First published March 19, 2012

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About the author

Simon Watts

29 books

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Displaying 1 - 8 of 8 reviews
Profile Image for Romée Lammers.
3 reviews1 follower
September 16, 2022
Incredibly useful book for q-method newbies, like me. Gives a thorough introduction into the method, all while being very ‘hands on’.
Profile Image for Ellie Hanjian.
55 reviews29 followers
November 25, 2023
This book was lent to me by my advisor, who I am working on a Q-method project with. This book is incredibly useful for students or researchers who are interested in using Q-method (mixed method for studying subjectivity/perspectives on a topic). I find the writing to be very clear and the instructions on how to perform, analyze, and interpret extremely useful. If anyone has a master’s thesis/undergrad thesis/research project in their future (and is sick of boring old interviews), I would absolutely recommend trying out Q-method - and using this book.

Some shortcomings - Q-method was developed by a psychologist, and the examples used in this book do not stray from this too much. I think the world of this method could be refreshed with a more diverse set of examples of where and when the method can be used … hope that makes sense.

This book also assumes (bc it is outdated) that automated analysis tools like Q-Assessor and Q-Method Software do not exist. It gives instructions on how to perform analysis by hand. If you want/need to do that b/c lack of funding then I think the instructions are great. If you have the funding, I would recommend using q-assessor (which also allows you to perform studies remotely)[the authors also assume you would be performing the study in person].
Profile Image for Pascal.
31 reviews
June 14, 2020
This book doubles as a thorough introduction to the methodology and a hands-on reference guide. It has been my trustworthy friend in the past six months while writing my master thesis.

What may add extra value to the book is an updated paragraph on available software for online sorting and for running the factor analysis. Given the fact that the last book updates go back to 2012, software packages like Ken-Q-Analysis and QMethodSoftware are not mentioned, while in my personal experience these tools deserve the attention of researchers and students alike. Especially in times when in-person sortings and interviews have become less obvious.
32 reviews
February 17, 2018
This text is kind of like a Q cookbook... sure, it has a recipe for doing Q but it is incomplete and sometimes incorrect in its description and use of this complex methodology. Read Thomas & McKeown if you are looking for an introduction to Q instead.
Profile Image for Tim Holyoake.
3 reviews4 followers
February 24, 2013
A really well written textbook that has fired up my enthusiasm for using this methodology should it be appropriate to my research aims. The worked example provided is of suitable complexity to get to grips with the subtleties of analysis, without it being too onerous or complex to understand.
Profile Image for Shuyi Chua.
Author 1 book9 followers
August 16, 2016
A really good book for beginners. It gives you a good overview and guide to conducting your own Q study. I have followed it methodically and have reached the end. The book has helped me at every stage of the process, including analysis and write up.
Profile Image for Caroline.
Author 1 book3 followers
August 18, 2012
Fantastic book, absolute must have for any novice Q-researcher. I could hear Simon's voice in my head as I was reading it - this has delivered exactly what they promised it would.
Profile Image for Thita.
180 reviews19 followers
October 22, 2015
I really really really recommend this book to anyone interested doing Q. Providing crystal clear step by step instruction, it's like "Q methodology for dummies"!
Displaying 1 - 8 of 8 reviews

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